Every once in a while a video pops up that embraces the spirit of aviation — this is one of them. This video takes you inside an Avianca Airlines Airbus A320 while flying around South America in one of the best cockpit videos I have seen to date. Man, now I want to go flying.
Tip of the hat to NYCAviation.com for sharing this video.
Jazeera Airways Airbus A320.
Jazeera Airways is a low cost airline based in Kuwait. It was founded in 2004 and currently has a fleet of six Airbus A320 aircraft. At one time, the airline had 30 A320s on order, but in 2010 aircraft were parked and five had their leases stopped. Jazeera Airways cancelled most of their orders and now only has four A320s on order with Airbus.
The airline was started when the Kuwait government allowed Jazeera Airways to operate, ending Kuwait Airway’s monopoly in the country.
The livery has a lot of white and I almost wish they would have made part of the bottom or have a stripe that was teal. One fun part, you don’t see on many liveries, is the blue behind the tail surrounding the APU. It is pretty difficult to read the airline’s name on the front, on the engines and on the tail due to the font chosen.
Image by: Globespotter
Computer generated image of an American Airlines Boeing 737, 787 Dreamliner and 777. It is fun to see the 787 in metallic finish, but the composite body would not make that possible. Image via Boeing.
I spent a nice chunk yesterday evening trying to get through all the recent information on American Airline’s record breaking order of aircraft. My first big question is why would an airline that lost $286million during 2nd quarter 2011, look to spend so much money on new aircraft? Airlines that lose money is not a new concept, but at a time when most airlines are raking in profits, American is still stuck in the red. The airline obviously needs to do something drastic and they are hoping that updating their fleet will achieve their goal. It seems like this is the correct direction, but there is much more than new planes needed to survive.
In case you missed it, American Airlines announced the purchase of 460 new aircraft, which is the largest single order in history. This will include 260 Airbus and 200 Boeing aircraft. I assume that the folks at American have run the numbers and found that with the expected cost of fuel and maintenance of older aircraft, it makes more sense, long term, to operate newer aircraft. It is likely that American had a huge advantage working Boeing and Airbus against each other to achieve the best pricing and they have beat Delta Air Lines and United Airlines to the punch of updating their fleet. In fact, American expects to have the newest fleet of all major US carriers in just five years, which is an impressive feat knowing that their average age of aircraft today is about 15 years.
According to Boeing’s press release, American was offered a 737 re-engine option that has not yet been approved by the board of directors. “In addition, American Airlines has committed to order a variant of the 737 featuring new more fuel-efficient engines, pending final airplane configuration and launch approval of the program by the Boeing board of directors.”
If approved, American wouldn’t be the only one interested in a re-engined Boeing 737. Flight Global quoted, Bill Ayer, CEO of Alaska parent Alaska Air Group, during an earnings call yesterday as saying, “We are very much in favor of lower fuel burn, and if Boeing can do this sooner rather than later, that’s a good a thing.” Alaska Airlines operates a fleet of only Boeing 737s.
Southwest Airlines is another all-Boeing airline based in the US and Brad Hawkins with corporate communications told AirlineReporter.com, “We, of course, have frequent dialogue with our partners, including Boeing, but we don’t disclose the details of those conversations unless we have an update to share.” I think it would be obvious that Southwest would like a plane with better efficiency to start replacing their large fleet of older 737-300s and 737-500s.
Computer rendering of an Airbus A320 in American Airlines livery. Notice the flat gray paint. Image via Airbus.
It seems the bottom line here is survival. American knows that gas isn’t going to get any cheaper and continuing to operate fuel inefficient aircraft is not going to be sustainable. However, survival is going to take more than just new aircraft.
One of the first things I thought of with such a large order is, “livery change.” When I posted how I wasn’t a huge fan of the current American Airlines livery, I got a lot of backlash. It seems that either folks love the current livery or feel it is aged and time to go. If American is looking to modernize their fleet and move into the future, I think they need a livery to match.
Yes, it is unique design, but it just looks aged. Then add the fact that the Boeing 787 Dreamliner (which American has 42 on order) won’t work with American’s bare fuselage livery due to the composite material and you have a great opportunity to change livery. I think painting the aircraft with a metallic silver base paint with updated, swooping, red, white, and blue lines could look slick. Then add a single color AA Eagle to the tail and you have yourself one nice looking livery — with ties to the past. Going with a flat gray paint scheme was done with the Airbus A300 and it looks better than the patchy A300 with bare metal, but still not a modern looking scheme. When I asked American about the possibility of a new livery they stated that, “Those decisions have not been made yet. That said, we do have to determine how to paint the 787. Obviously, we have to determine and make that decision well before the actual delivery in 2014 since painting is part of the manufacturing process.”
With the retro-fitting of new interiors, the addition of the Boeing Sky Interior on their new Boeing 737-800s and new aircraft on order, American Airlines appears to be making a genuine effort. They have also been working to improve their interaction with customers via Facebook and Twitter, which helps them connect with the younger (and more hip older) passengers. They still need to tackle their problems with having a lot of debt, not making a profit and labor cost disadvantage.
After the order was announced, there has been a lot of criticism of American not buying all US built Boeing aircraft — accusing the airline of being un-American. That seems a bit mis-informed since we live in a global economy and trying to make the best deal to earn the most money possible sounds pretty darn American to me. United and Delta, who are the world’s two largest airlines, both operate both Boeing and Airbus aircraft. Not to mention that Air France (Airbus is headquartered in France) operates a fleet of over 80 Boeing (including cargo) airliners.
Be sure to also read:
* Jon Ostrower, on his blog Flight Blogger, posted an informative story on all the numbers relating to this deal and some are a bit surprising.
* Brett Snyder, on CrankyFlier, takes a detailed look how these new aircraft will more than replace the aging MD-80, Boeing 757 and Boeing 767-200 in American’s fleet. He theorizes that American might be looking to replace some smaller aircraft currently flying with American Eagle with larger Airbus A319 and Boeing 737-700 planes.
Fun, cool and trendy Peach Airlines livery on an Airbus A320.
Soon, Japan will have another Low Cost Carrier (LCC) option for passengers: Peach Airlines. The airline will operate out of Kansai International Airport (KIX) in Osaka, Japan. Peach plans to start operations no later than March 2012 between Sappora and Fukuoka and to Seoul in May 2012.
The airline has three major share holders: All Nippon Airways (ANA), Innovation Network Corporation of Japan and the First Eastern Investment Group. Although ANA holds a slightly larger share than the other two investors, I am told the airline will operate independently from ANA.
According to the airline, the name “Peach” was chosen to symbolize energy and happiness across Asian countries. ’œThe name Peach was chosen to reflect our mission of becoming a completely new type of airline that links destinations in Japan and Japan with Asia,” Peach Aviation CEO, Shinichi Inoue stated. “Our promise is to provide safe, low cost travel 365 days of the year, making air travel easier and more accessible. Our airline will also reflect the smart sophistication that has come to represent the words ‘Cool Japan’.”
Although the name might be “Peach,” their livery will be made up of purples and pinks. The colors are supposed to represent “cuteness, coolness and happiness.” Okay, we can go with that. At this point, the airline only has graphical representations of the livery, but an airline spokesperson said we should be able to see the livery an an aircraft sometime in the fall. The airline planes to lease brand new Airbus A320 aircraft in an all economy 180-seat configuration.
The airline has shown some possible concepts of their flight crew’s uniform and they look very trendy, laid back and young.
Interior mock up for Peach Airline's Airbus A320.
You might not realize that P.E.A.C.H. is also an acronym. According the website it matches up to the type of experience you should expect: Pan ’“ Asian, Energetic, Affordable, Cute & Cool, Happy.
The airline explained to me over email that they, “are targeting a wide range of people, but much of our focus is targeting young females.”
Is Japan ready for a low cost airline targeted at the younger and more female population? I am not sure, but it sure seems like ANA and other investors sure thing so.
EDIT: I had originally stated Peach would be Japan’s first Low Cost airline, that is incorrect, I have updated the story. Thanks.
Retro airline liveries — who doesn’t love this stuff? Aer Lingus recently unveiled their livery from the 1960’s on an Airbus A320 to celebrate their 75th birthday.
Aer Lingus CEO Christoph Mueller said, “2011 is a very special year for Aer Lingus as it marks the airline’s 75th anniversary. Throughout the 75 years we have carried out our mission of connecting Ireland with the world, transporting millions of customers annually.”
Source: Flight Global