Browsing Tag: Advertising

Scoot vs Spirit. Their liveries are different enough, but it goes deeper than that - Photos: Bernie Leighton & Spirit Airlines

Scoot vs Spirit. Their liveries are different enough, but it goes deeper than that – Photo: Bernie Leighton

Sometimes when airlines fight — we get entertained. The most recent throwing of the punches is between Singapore’s low cost carrier Scoot and US-based Spirit Airlines.

It would seem that Campbell Wilson, CEO of Scoot, has caught on to something that many might have noticed but filed away as merely a coincidence: branding similarities.

Notice the "Bare Fare" on the engine nacel - Photo: Spirit Airlines

Spirit’s livery is much more in your face – Photo: Spirit Airlines

“So a little yellow birdie told us that a certain American airline looks familiar,” Scoot posted on their Facebook. “It looks like #ScootInspires their current campaign…well, we’re really flattered!” It becomes clear that the airline that Scoot is talking about is — wait for it — Spirit.

And Spirit has something to say about all of this.

Odds are pretty good that you have seen a little Cessna 172 high above you at the beach hauling an advertisement banner in tow. But have you ever wondered how exactly the process of attaching that banner to the aircraft works? Does the pilot just take off with the banner dragging down the runway? Is the banner deployed at some point in flight? Actually, the answer is way cooler than you would ever think.

Sammy1Mason recently posted a great video that breaks down the awesome procedure of attaching a banner to an aircraft. The process starts with the aircraft already in flight, and the banner waiting for it on the ground. The banner is attached to a cable which is suspended by two vertical poles parallel to the runway.

To pick up the banner, the pilot must “dive” towards the poles in pretty dramatic fashion. Just before snagging the cable, the pilot must then pitch up to reduce speed as the banner is dragged into the air. Once everything is hooked up, the banner trails the aircraft by about 300 feet. Attaching the banner may not be as difficult as snagging the arresting cable on an aircraft carrier, but it sure looks like it takes some time to master.

While the process to attach the banner to the aircraft is pretty awesome, the process to get it back on the ground is pretty simple. The pilot lines up with his intended target and releases it, hoping the wind doesn’t force it too much off course.

 

The new Advance Technology Winglet that will go on the Boeing 737 MAX.

The new Advance Technology Winglet that will go on the Boeing 737 MAX.

There are tons of eye candy here at the Farnborough Airshow and I will be sharing more of it soon. For now, I wanted to show off the new Advanced Technology Winglet for the Boeing 737 MAX in the flesh. The thing is huge and looks quite impressive in person.

The new winglet is 9′ 7″ tall and extends about 4′ out from the wing. This is done on purpose, since it increases the effective span of the wing. The new winglet increases the lift of the 737, without adding weight,making it more efficient.

With four additional feet on each side of the 737, this could cause some issues with manufacturing at the Boeing Renton plant, where the NG’s are currently made. Boeing tells me that this is not currently a concern, since they plan to build the MAX on an additional line and will have room for the additional size of the winglet.

As I stated previously, I am not a big fan of the boring name for the winglet, but I am a fan on how it looks. And really, an airline isn’t going to be choosing the new 737 MAX for the look or name of the winglet, but more for the 1.5% increase of fuel efficiency.

Words of Note: For those of you fans who read Jon Ostrower’s Flight Blogger site, the “Photo of Note” statement might look familiar. I have always loved his usage of that statement. Now that he doesn’t use it anymore after moving to the Wall Street Journal, I received permission to use the terminology — thanks Jon!

this video highlights the passion that many who work in the aviation business have about their jobs and what they do. Over and over again, I find that many who work in the field of aviation (in one way or another) mirror the thoughts portrayed on the video. Most people understand that they are a part of something larger that is very important to almost everyone in the world.

I think the best part of this GE-made video is when some of their employees, who helped to make the GEnx engine, get to travel to Everett, WA and see their product first hand. First, they got to view the GEnx engine on a 787 (which I am assuming is most likely ZA005) and then they got to watch Lufthansa’s first Boeing 747-8 Intercontinental take off operating four of their engines.

Some of the snacking goodness you will find in the box! Photo from Clint @ Horizon -- Thanks!

Some of the snacking goodness you will find in the box! Photo from Clint @ Horizon -- Thanks!

I love watching TV on the internet. I don’t even have cable anymore. Yea I still have to sit through a few advertisements, but totally worth it to get 100% free online shows. There have been many instances where looking at ads get you free stuff. Now Horizon Airlines and Air Advertainment are bringing a limited number of passengers free food!

On May 24th passengers on Horizon Air flight 2631 from Seattle to Portland were able to experience the first free food. The first test is being sponsored by Creative Labs, which is promoting a Facebook contest to name a new video camera. The boxes include a variety of snacks and over the next 20 days some 25,000 boxes will be handed out to Horizon passengers.

“With certain airlines cutting services and adding charges, this program is a welcome addition for passengers and operators alike,” said Mary L. Macesich, co-founder and Vice President of Air Advertainment. “Passengers are thrilled to receive a snack or bite to eat, the airlines are excited to be able to provide it at no cost, and the brand finally has the ability to connect with the public in captive environment where they are spending time, largely undistracted. All with a social media kick.”

There is a lot of potential here, since passengers are stuck (well, I love flying, so I never see it as “stuck” but most people do) in the airplane and now have something to entertain them. Like reading the ads on a bus for entertainment purposes.

Companies could also advertise on the boxes and put coupons like “take this to our Seattle/Portland location and get 20% off.”

“We can broadcast in a big way to build a brand image or be really razor sharp with accuracy just like in the Seattle-Portland market,” Mr. Matway said. He said the demographic of the Horizon airline passenger flying that route is of a very tech-oriented and sophisticated traveler with an income of more than $100,000. “Marketers have asked if they could control all of the flights into the [consumer-electronics show] or sporting events like the Super Bowl,” Ryan Matway, president of Air Advertainment told Adage.com.

I like this. It is a win-win-win for all involved. Depending on the contract, airlines could actually walk away making money on giving away free food. Airlines could MAKE MONEY giving out food and passengers pay nothing? How could other airlines not want to add this service?

Jen Boyer Manager of Media Relations for Horizon Air told me that, “passengers have reacted very favorably to the snacks.” When I asked if Horizon is making money off this arrangement, Boyer explained, “While we don’t normally comment on our business practices with other businesses, I can tell you our primary motivation in this partnership was to elevate our inflight services for our customers. Now, in addition to free Northwest wines and microbrews, Starbucks coffee, water and sodas, we offer a nice snack pack free of charge.” If things go well, Horizon is hoping to add the free snacks on additional flights.

Cheers to both Air Advertainment and Horizon for making this work and I hope to see these on more flights in the future!