Browsing Tag: Advertising

Scoot vs Spirit. Their liveries are different enough, but it goes deeper than that - Photos: Bernie Leighton & Spirit Airlines

Scoot vs Spirit. Their liveries are different enough, but it goes deeper than that – Photo: Bernie Leighton

Sometimes when airlines fight — we get entertained. The most recent throwing of the punches is between Singapore’s low cost carrier Scoot and US-based Spirit Airlines.

It would seem that Campbell Wilson, CEO of Scoot, has caught on to something that many might have noticed but filed away as merely a coincidence: branding similarities.

Notice the "Bare Fare" on the engine nacel - Photo: Spirit Airlines

Spirit’s livery is much more in your face – Photo: Spirit Airlines

“So a little yellow birdie told us that a certain American airline looks familiar,” Scoot posted on their Facebook. “It looks like #ScootInspires their current campaign…well, we’re really flattered!” It becomes clear that the airline that Scoot is talking about is — wait for it — Spirit.

And Spirit has something to say about all of this.

Odds are pretty good that you have seen a little Cessna 172 high above you at the beach hauling an advertisement banner in tow. But have you ever wondered how exactly the process of attaching that banner to the aircraft works? Does the pilot just take off with the banner dragging down the runway? Is the banner deployed at some point in flight? Actually, the answer is way cooler than you would ever think.

Sammy1Mason recently posted a great video that breaks down the awesome procedure of attaching a banner to an aircraft. The process starts with the aircraft already in flight, and the banner waiting for it on the ground. The banner is attached to a cable which is suspended by two vertical poles parallel to the runway.

To pick up the banner, the pilot must “dive” towards the poles in pretty dramatic fashion. Just before snagging the cable, the pilot must then pitch up to reduce speed as the banner is dragged into the air. Once everything is hooked up, the banner trails the aircraft by about 300 feet. Attaching the banner may not be as difficult as snagging the arresting cable on an aircraft carrier, but it sure looks like it takes some time to master.

While the process to attach the banner to the aircraft is pretty awesome, the process to get it back on the ground is pretty simple. The pilot lines up with his intended target and releases it, hoping the wind doesn’t force it too much off course.


The new Advance Technology Winglet that will go on the Boeing 737 MAX.

The new Advance Technology Winglet that will go on the Boeing 737 MAX.

There are tons of eye candy here at the Farnborough Airshow and I will be sharing more of it soon. For now, I wanted to show off the new Advanced Technology Winglet for the Boeing 737 MAX in the flesh. The thing is huge and looks quite impressive in person.

The new winglet is 9′ 7″ tall and extends about 4′ out from the wing. This is done on purpose, since it increases the effective span of the wing. The new winglet increases the lift of the 737, without adding weight,making it more efficient.

With four additional feet on each side of the 737, this could cause some issues with manufacturing at the Boeing Renton plant, where the NG’s are currently made. Boeing tells me that this is not currently a concern, since they plan to build the MAX on an additional line and will have room for the additional size of the winglet.

As I stated previously, I am not a big fan of the boring name for the winglet, but I am a fan on how it looks. And really, an airline isn’t going to be choosing the new 737 MAX for the look or name of the winglet, but more for the 1.5% increase of fuel efficiency.

Words of Note: For those of you fans who read Jon Ostrower’s Flight Blogger site, the “Photo of Note” statement might look familiar. I have always loved his usage of that statement. Now that he doesn’t use it anymore after moving to the Wall Street Journal, I received permission to use the terminology — thanks Jon!

this video highlights the passion that many who work in the aviation business have about their jobs and what they do. Over and over again, I find that many who work in the field of aviation (in one way or another) mirror the thoughts portrayed on the video. Most people understand that they are a part of something larger that is very important to almost everyone in the world.

I think the best part of this GE-made video is when some of their employees, who helped to make the GEnx engine, get to travel to Everett, WA and see their product first hand. First, they got to view the GEnx engine on a 787 (which I am assuming is most likely ZA005) and then they got to watch Lufthansa’s first Boeing 747-8 Intercontinental take off operating four of their engines.