Some of the snacking goodness you will find in the box! Photo from Clint @ Horizon -- Thanks!
I love watching TV on the internet. I don’t even have cable anymore. Yea I still have to sit through a few advertisements, but totally worth it to get 100% free online shows. There have been many instances where looking at ads get you free stuff. Now Horizon Airlines and Air Advertainment are bringing a limited number of passengers free food!
On May 24th passengers on Horizon Air flight 2631 from Seattle to Portland were able to experience the first free food. The first test is being sponsored by Creative Labs, which is promoting a Facebook contest to name a new video camera. The boxes include a variety of snacks and over the next 20 days some 25,000 boxes will be handed out to Horizon passengers.
’œWith certain airlines cutting services and adding charges, this program is a welcome addition for passengers and operators alike,’ said Mary L. Macesich, co-founder and Vice President of Air Advertainment. ’œPassengers are thrilled to receive a snack or bite to eat, the airlines are excited to be able to provide it at no cost, and the brand finally has the ability to connect with the public in captive environment where they are spending time, largely undistracted. All with a social media kick.’
There is a lot of potential here, since passengers are stuck (well, I love flying, so I never see it as “stuck” but most people do) in the airplane and now have something to entertain them. Like reading the ads on a bus for entertainment purposes.
Companies could also advertise on the boxes and put coupons like “take this to our Seattle/Portland location and get 20% off.”
“We can broadcast in a big way to build a brand image or be really razor sharp with accuracy just like in the Seattle-Portland market,” Mr. Matway said. He said the demographic of the Horizon airline passenger flying that route is of a very tech-oriented and sophisticated traveler with an income of more than $100,000. “Marketers have asked if they could control all of the flights into the [consumer-electronics show] or sporting events like the Super Bowl,” Ryan Matway, president of Air Advertainment told Adage.com.
I like this. It is a win-win-win for all involved. Depending on the contract, airlines could actually walk away making money on giving away free food. Airlines could MAKE MONEY giving out food and passengers pay nothing? How could other airlines not want to add this service?
Jen Boyer Manager of Media Relations for Horizon Air told me that, “passengers have reacted very favorably to the snacks.” When I asked if Horizon is making money off this arrangement, Boyer explained, “While we don’t normally comment on our business practices with other businesses, I can tell you our primary motivation in this partnership was to elevate our inflight services for our customers. Now, in addition to free Northwest wines and microbrews, Starbucks coffee, water and sodas, we offer a nice snack pack free of charge.” If things go well, Horizon is hoping to add the free snacks on additional flights.
Cheers to both Air Advertainment and Horizon for making this work and I hope to see these on more flights in the future!
The United Express flight was flown by Trans States, but I feel both have some fault here (I am working on a blog talking about my feelings of regional carriers and the legacy airlines that put their names on them). In the most recent incident, Ginger McGuire was taking a United Express redeye from Philadelphia to Dulles, when she fell asleep mid-flight. A cleaning crew woke her up at 3:50am, over three hours after the flight landed.
That flight is flown by an Embraer ERJ-145. This is the same type of plane I just flew and blogged about. It is small, only 50 passengers, and I am not quite sure how someone could miss a passenger left on that plane.
Now, McGuire is suing United Airlines for false imprisonment, infliction of emotional distress and negligence. Is that going to far? I say yes.
First off, this is bad. Really bad. It shouldn’t happened and the airline needs to apologize, show they are taking steps to make sure this doesn’t happen again and probably give her some free tickets. The problem is, McGuire isn’t giving United and Trans States the opportunity to do so. This incident McGuire happened on Tuesday and today is Thursday. Can we give them at least over the weekend?
Either way, hopefully this trend of leaving passengers on flights will be over.
The DC-3 is a classic. It was the workhorse of commercial aviation. Delta Air Lines, via their blog, shared the restoration of Ship 41, which was the second DC-3 delivered to the airline. She entered service in December 24, 1941 and served a reliable 18 years with Delta before being sold to North Central Airlines.
DC-3 ended up serving with a lot of different airlines and in 1990, Delta started to make a big effort to track down any of the first five DC-3’s delivered. Ship 41, which was registered N29PR, had been flying cargo for Air Puerto Rico and in 1993, Delta bought the plane. The DC-3 was flown back to Atlanta for restoration.
When restoring the DC-3, Delta wanted to make sure the cockpit was updated, without taking away the plane’s history. Updated communication and navigation equipment were installs, but located in discrete areas of the cockpit. The cabin was remade with the original patterns and fabric.
Who hasn’t doodled a few aircraft designs before? I know I have and I also know they kinda bite! But who cares? The passion for aviation doesn’t care if the plane can fly or not (Boeing and Airbus probably care a bit more). Inspired by Harry Windsor’s drawing of a new Boeing airplane for Alaska Airlines, the Future of Flight is holding The Harry Winsor Design Your Own Aircraft Show. You can be a professional or using crayons to enter. And the best part? EVERYONE WINS!
Just follow these simple guidelines:
1. Be really creative. Let your imagination soar. Think above the box.
2. Please submit nothing smaller than 3’x 3’ (7.6 cm x 7.6 cm) no larger than 27’x41’ (68.5 cm x 104 cm)
3. Put your first and last name, age (if over 18 you don’t have to tell us your age or pick a age you’re comfortable with) and where you live on your art.
4. Submissions must be received by no later than June 7, 2010.
5. Have fun!
No matter how it turns out your drawing will be displayed at the Future of Flight from July 15th to July 30th and you will get an official badge. Come on now people! I know a lot of you out there have an interest in aviation and want to share it! No one will be judging. I will be drawing my own design and I know Sandy at the Future of Flight has already submitted her drawing that is 3D!
I know I will be heading on over to the Future of Flight sometime this week and add my own drawing to their collection.
AirTran has been fighting hard to get into Milwaukee and they have strong competition. AirTran has quite a few other special liveries already, but this one is special, it is the first baseball livery for AirTran. Catch this Boeing 717 on AirTran’s network and go Brewers!
