Two cities on either side of the country have become the epicenter of a battle royale that would make wrestling promoter Vince McMahon proud. Put on your best ring announcing voice and proclaim this the ’œBattle of SEA and RDU!’ (rolls off the tongue better than “Seattle-Tacoma International Airport versus Raleigh’“Durham International Airport)
Through a TV news and PR career, I’ve lived in some cities I would have never imagined, including six years in Raleigh, NC (2001 to 2007). Back then, American Airlines dominated with regional jet service to smaller cities and big planes to major hubs of Chicago, Dallas, Miami, and New York.
Delta mainly flew to Atlanta and Cincinnati. You also had the option of Northwest Airlines to its hub cities of Memphis, Minneapolis, and Detroit. One city not on the list back then was Seattle. I flew out to the Emerald City in 2005 to see my Minnesota Twins in the baseball opener via a connection in Minneapolis on Northwest.
What a difference a decade makes. Thanks to increased competition and more nonstop flights to cities that were once ignored by the airlines, the consumer has more choices than ever as Seattle and Raleigh, NC have two nonstop flights that started within the past two years. RDU also has a stunning updated terminal that makes Sea-Tac’s 1970’s airport look even worse than its brown facade and cramped restrooms seem.
Alaska was first with nonstop Seattle to Charleston, SC and Raleigh, NC flights. It was a roll of the dice for Alaska, who does not have much brand recognition east of the Mississippi. The Charleston flight was literally a gift to Boeing, since so many of its employees shuttle between the two cities (due to their 787 factory there). Raleigh has a big tech and pharmaceutical community, so the airlines are banking on that business.
Alaska says the risk is worth the reward.
“We are all about providing nonstop access to destinations like Charleston and Raleigh making travel convenient and efficient for our guests,” Alaska spokesperson Ann Johnson tells AirlineReporter. “Since we started service in Charleston and RDU, we have increased it based on the demand. We have increased the number of days of week that we operate the Charleston service. At RDU we launched a second destination to SFO last year. Alaska offers the most nonstop service out of Seattle to top destinations.”
Delta did not respond for comment on this story.
I had a personal flight recently on Delta (I paid for and did not receive any perks for doing this story) and thought why not break down the service.
Delta is using one of its aircraft from its Northwest Airlines merger, the Airbus A319. I flew the A319 and A320 quite often when the plane had a red tail and I held a NWA World Perks card. In the past couple of years, Delta has redone the interiors, adding LED lights in dedicated above-seat pods and optimizing galley space. The plane has 132 seats (12 first class, 18 Delta Comfort, and 102 main cabin).
Alaska does not have seatback monitors, opting instead for its Wi-Fi ’œAlaska Beyond’ entertainment option. If you don’t have a computer or tablet, Alaska will rent you one. Personal preference, but I like the seatback monitor. One less thing to hold and potentially lose when getting off a long flight. From an airline standpoint, no seatback monitors mean less weight and maintenance.
Alaska has a disadvantage on this route, as it flies a Boeing 737-900 with 178 seats (16 first class, 24 premium, and 138 coach). Can Alaska fill those 32 extra seats compared with the A319? A larger plane isn’t as efficient going all the way across the country with empty seats. Alaska had this response to my question.
“We optimize the fleet and makes adjustments as needed based on demand,” Alaska spokesperson Ann Johnson tells AirlineReporter. “This is one of the benefits of having a mixed fleet as it allows us to match up the optimal aircraft on a given route.”
Although Alaska has very few 737-700’s, which are the closest plane to Delta’s A-319.
Both airlines have a free sandwich or similar food offering for the five-and-a-half-hour flight. Thanks to its battle with Delta, Alaska’s Premium Class mirror’s Delta’s ’œComfort’ offering that includes free adult beverages and three inches more legroom that certainly make a difference on a long flight. Alaska’s RDU to SEA flight has more premium and first class seats than Delta, so your upgrade chances could be better with the Eskimo!
Stats ending in 2017 show Alaska losing 1.2 percent market share and Delta gaining 1.6. A more telling stat, Alaska’s passenger total increase was at 0.1 while Delta added 10.3 percent more passengers (around one million) in 2017. Only the airlines know the true story since market share doesn’t mean much if you’re giving away seats to gain it.
Over the past few years at RDU, Delta has quietly overtaken American to grab top market share at 31 percent. Like Seattle, RDU Airport is a Delta focus city with nearly 30 nonstop destinations. East coast fliers now don’t have to always connect in Atlanta.
Combined with Virgin America, who offers service to San Francisco, Alaska has less than two percent market share, while its partner American has 27 percent, so it’s a close fight.
Numbers, free drinks, sandwiches, and seatback monitors aside ’“ the real winner in this battle is the consumer. I got a nonstop flight all the way across the country for a little less than $200! Thanks to the competition in both cities, Delta and Alaska are upping their games with better amenities and competitive prices.
Unlike a Vince McMahon-sanctioned WWE bout where the result is pre-determined, you get to play Vince in this match by making your own choice of airline as the battle for SEA and RDU rages on!