Most times I can’t stand commercials. Of course this doesn’t mean I can’t appreciate a good commercial when I see one. GoGo, which provides WiFi service on airlines, has started an advertising campaign starring Trav Lehrman (say it out loud and you should get it). GoGo describes Trav as “an eccentric new spokesperson,” but I would probably say he is a bit uncouth, but still likeable.

Trav is going to be a part of a bigger advertising campaign by GoGo that will use  radio, airport based advertising, online display and video ads, and social media. GoGo is also holding a contest where you can win thier internet for life and $10,000.00 — that will buy a lot of stuff you don’t need from the SkyMall catalog.

GoGo is going all out with Trav. Not only is he in video, but he also has his own website and Twitter feed. If you want more of Trav, no worries. He has starred in more than one video.

EDITOR-IN-CHIEF & FOUNDER - SEATTLE, WA. David has written, consulted, and presented on multiple topics relating to airlines and travel since 2008. He has been quoted and written for a number of news organizations, including BBC, CNN, NBC News, Bloomberg, and others. He is passionate about sharing the complexities, the benefits, and the fun stuff of the airline business. Email me: [email protected]

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