Air Do Boeing 767 and Boeing 737, both with bad liveries.

Air Do Boeing 767 and Boeing 737, both with bad liveries. Click for bigger.

While hanging out at Haneda Airport in Japan I saw one of the worst liveries I have ever seen. Air Do or Hokkaido International Airlines has a livery that looks like someone designed it in Microsoft Word.

Now, I don’t normally mind the classic looking cheatlines going down the side of the airplane, but look at them. They are just there. They don’t blend into anything or go around the entire aircraft. Who thought that tail design was a good idea? Split in two colors, not attached to the cheatline and a very simplistic black font showing Air Do.

Someone had to design this and others had to approve it. How could this ever happen?

The airline was founded in 1996 and started flying in December of 1998. It was started by a successful poultry farmer (maybe that explains the livery) and is mostly financed by the Development Bank of Japan. They only have 10 destinations and nine aircraft. Their fleet consists of Boeing 767’s and Boeing 737’s.

If you want to book a flight, don’t count on Air Do’s English version of their website, it isn’t too helpful. Has anyone flown on this airline? Is at least the services or prices decent?

Image: zotake

EDITOR-IN-CHIEF & FOUNDER - SEATTLE, WA. David has written, consulted, and presented on multiple topics relating to airlines and travel since 2008. He has been quoted and written for a number of news organizations, including BBC, CNN, NBC News, Bloomberg, and others. He is passionate about sharing the complexities, the benefits, and the fun stuff of the airline business. Email me: david@airlinereporter.com

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I hope they didn’t pay a designer thousands of dollars to create that piece of crap, as I’m sure most of us could do it for free. Simply type it up on your computer, and you’re done. I must agree David, the design does seem kind-of cheap.

I think that livery was randomly generated with a color wheel and thesaurus. Let’s see…hmmmm……rhymes with “hairdo” ?????????

They are cheaper than JAL on Tokyo-Haneda to Chitose (hokkaidou) on October 30. That is all I could discover using Google translate and clicking randomly on buttons

Air Do is a partial subsidiary of NH. People rarely book tickets on them directly. Most of their sales come through the ANA website (codeshare sales) because it’s a regional carrier that feeds ANA’s larger network. ANA has 4 or 5 of these partial subsidiaries.

Those things truly a NOT very pretty!

Can I burst out laughing?


When I see the name I think Air doo-doo…

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