Browsing Tag: New Livery

Boeing and Etihad went all out revealing their new livery, called "Facets of Abu Dhabi" on the 789

Etihad, along with Boeing, went all out revealing their new livery, called “Facets of Abu Dhabi” on the 787-9

On a clear Saturday evening, Etihad Airways revealed their new livery on their first Boeing 787-9 Dreamliner at Paine Field.  Although the new livery had been previously seen on the airline’s first Airbus A380 just a few days earlier, it didn’t stop Etihad from celebrating and being excited about not only their new design, but also this new aircraft type.

The tail is a dramtic departure for Etihad

The tail design is a dramtic departure for Etihad

Originally, the roll out of the 787-9 was planned from Boeing’s paint hangar at about 6:45pm local time. However, it was pushed back a bit to let it get darker to increase the dramatic effect of the special lighting.

The delay was okay, since there was a tent set up in almost a living room configuration, with appetizers and drinks being served to waiting airline employees, executives, Boeing representatives, and media.

There was no question that most everyone there was excited to see the plane, and the energy was high.

China Eastern's first Boeing 777-300ER seen next to the Future of Flight - Photo: Jeremy Dwyer Lindgren /

China Eastern’s first Boeing 777-300ER seen next to the Future of Flight – Photo: Jeremy Dwyer Lindgren /

Covering a story for AirlineReporter can be a dangerous business. Originally we had our Lee Zerrilla heading to the reveal of China Eastern’s first Boeing 777-300ER, when BAM he got in a minor accident. Lee is okay, but sad he was not able to make it to the event.

Have no fear, our good friends at NYCAviation (and photographer Jeremy Dwyer-Lindgren) were nice enough to share their photos and information about the aircraft (thanks guys!).

Although, the photos end up showing what, I think, is a pretty ugly livery, it is what is on the inside that counts with this bird.

This is not the first time we have seen China Eastern’s new livery on the 777. We saw it when it came out of the paint booth and I have to say that I wasn’t a fan. Heck, I might have even called it the worst livery ever. Maybe a tad bit harsh, but I am just not a fan of these bland designs.

Okay. The livery doesn't look half bad in the sunset - Photo: Jeremy Dwyer-Lindgren |

Okay. The livery doesn’t look half bad in the sunset – Photo: Jeremy Dwyer-Lindgren |

Some wondered if this was a temporary livery, but no, this is China Eastern’s new official livery.

The new logo on the tail is not so bad. It is a swallow consisting of the letters C and E, which represents the airline’s name. Sure, that is fine and dandy, but why so boring for the rest of the aircraft?

The airline was more excited to show off the new interior of the aircraft, which is probably the part that most passengers will care most about.

After watching this video my first thought was, “holy cow that is a lot of blue.”

When I first saw the leaked photos of the new Southwest Airlines’ livery I was not a fan. After seeing full photos of the new livery, it has started to grow on me, but I wouldn’t say that I am excited about it.

If Southwest wanted to keep their full low-fare personality, I think I could get behind the new livery a bit more. But with going after more business travelers, the design says more “party,” than “all business.”

Although I do have to say that I am quite fond of their new heart logo — one might even say that I LUV it  (it seems like Southwest is a fan too).

Maybe the excitement will come when I see on of these newly painted birds in person. Has it started growing on you?

The first Boeing 737 in Southwest's new livery - Photo: Mal Muir

The first Boeing 737 (Heart One – N8642E) in Southwest’s new livery – Photo: Mal Muir

On a sunny Texas Monday morning, Southwest gathered hundreds of its employees, along with media from all over the country, to reveal a mystery that had been partially hinted at in previous days. Hints, rumors, and gossip pointed to a new livery and new branding, with huge feedback from not only passengers but Southwest staff wanting to make their feelings known.

But as everyone gathered in the hangar, it was almost a party-like atmosphere. CEO Gary Kelly got into the spirit and was among the staff, greeting folks and posing for photos.

More than just the planes are being updated - Photo: Mal Muir

More than just the planes are being updated – Photo: Mal Muir

When Kelly took the stage, he told the crowd how proud they should be. The airline employees have worked hard over the last 12 months for this special moment. “The one constant thing in the company is heart,” he said.

This gave a giant hint into what was to come. As the lights went down, a video played showing a transformation. The old livery shed its skin to a blank canvas. The new heart branding then slowly appeared onto the 737 on screen. Soon after, the doors opened, and there was the 737 in a new livery was waiting outside.