After watching this video my first thought was, “holy cow that is a lot of blue.”

When I first saw the leaked photos of the new Southwest Airlines’ livery I was not a fan. After seeing full photos of the new livery, it has started to grow on me, but I wouldn’t say that I am excited about it.

If Southwest wanted to keep their full low-fare personality, I think I could get behind the new livery a bit more. But with going after more business travelers, the design says more “party,” than “all business.”

Although I do have to say that I am quite fond of their new heart logo — one might even say that I LUV it  (it seems like Southwest is a fan too).

Maybe the excitement will come when I see on of these newly painted birds in person. Has it started growing on you?

EDITOR-IN-CHIEF & FOUNDER - SEATTLE, WA. David has written, consulted, and presented on multiple topics relating to airlines and travel since 2008. He has been quoted and written for a number of news organizations, including BBC, CNN, NBC News, Bloomberg, and others. He is passionate about sharing the complexities, the benefits, and the fun stuff of the airline business. Email me: [email protected]

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