Earlier this year, I was excited to learn Allegiant would be the newest airline to bring service to my home market here in Kansas City, MO. Allegiant was the last piece of the puzzle to complete the ultra-low-cost carrier (ULCC) trifecta. So, naturally I had to be on their very first flight out.
Just last year Spirit inaugurated services at Kansas City International and in the following months brought with them unprecedented fare disruption across multiple markets. The effects were unlike any I have witnessed in a decade of paying close attention to fare trends in KC. And herein lies the secret with ULCCs; even if passengers never intend to fly with them, they bring normalcy to entire markets with LCCs and even legacies adjusting their own fare structures to keep from losing too much market share.
New airline aside, I’m a bit of an inaugural hound. When the day came, I elected to skip the press conference and focus on becoming the first confirmed booking, which I’m proud to announce I accomplished, while the press conference was still going, in fact.
As I tend to do, I booked the outbound leg, making a mental note to fill in the rest of the details “later” – I wound up scrambling to find a way home. When I realized I was one week from my trip with no way home, I went to my preferred carrier who wanted nearly $300 one way. This, in contrast to the mere $82 (fare + exit row + carry-on) I paid Allegiant outbound. Reluctantly, I looked elsewhere and found similar prices. I soon realized what began as a one-way experiment with Allegiant would wind up being a round trip with them out of equal parts laziness, frugality, desperation, and curiosity.