When it comes to business class, branding is big. British has “Club World,” Delta has “Delta One,” United has “Polaris,” EVA has “Royal Laurel” — the list goes on and on.

The Korean airline Asiana is popular and I’ve wanted to try it for a while, but I think the name they picked for their premium cabin — Business “Smartium” Class — is a bit goofy. But hey, maybe they picked the name for a reason. Maybe it was designed by geniuses. Maybe it’s such an amazing product that it’s the only smart way to fly.

Asiana Boeing 777-200ER – Photo: Manu Venkat | AirlineReporter

Well, there’s only one way to find out! Read on as we share our experience on a long-haul Smartium flight from Seoul/Incheon to London on a 777-200ER. We’ll rate each part of the experience, and at the end you can decide for yourself whether the product is as smart as the name suggests.