Browsing Tag: Row 44

The vintage 1952 Grumman Albatross

The vintage 1952 Grumman Albatross – Photo: Jason Rabinowitz

“Do you have time this week for a flight in a 1952…”

’œYes.’

’œWhat time do you have ava’¦’¦’

’œI’ll make time available. Just grab me a seat!’

That’s pretty much the conversation I had prior to the 2015 APEX Expo, where Global Eagle subsidiary Row 44 had its Grumman Albatross on hand to give demo flights throughout the week. Naturally, when offered the chance to hop on board for one of the flights, I made it my business to be available.

The classic controls - Photo: Jason Rabinowitz

The classic controls – Photo: Jason Rabinowitz

Global Eagle is the in-flight internet provider to a few major airlines in the United States, including Southwest Airlines. While its satellite equipment is installed on hundreds of commercial aircraft, an aircraft it can call its own is necessary to constantly test the service and upcoming products. While our friends at Gogo now have a 737 to call their own, Global Eagle kind of went the other way on this one. Its test aircraft is this wonderful old Albatross. What better way to test the future of in-flight connectivity than with a half century old twin’“radial engine amphibious flying boat?

A Southwest 737-700 seen at Dallas Love Field sporting a Row44 Raydome between the strobe and vertical stabilizer.  Photo: JL Johnson | Airlinereporter.com

Southwest 737-700 (N711HK) seen at Dallas Love Field with Row 44 raydome between the strobe and vertical stabilizer. It also sports a retro-livery design.

On November 20, 2013 Southwest Airlines announced that, effective immediately, customers could use their portable electronic devices (PEDs) gate-to-gate. This was expected as other airlines had been making similar announcements earlier in the month after the FAA relaxed their rules. What wasn’t expected was that in-flight entertainment (IFE), through their Row 44 WiFi, would also be available gate-to-gate, making them the first U.S. airline to offer a seamless integrated experience, regardless of altitude.

Southwest Airlines has long been a renegade, going against the grain, often being successful with that strategy. When the industry zigs, they zag and usually find themselves with a competitive advantage. And that’s exactly what they did when they bucked the trend of U.S. airlines signing on with traditional passenger-level-hardware IFE. Instead, Southwest chose Row 44, an industry underdog to provide their connectivity. Row 44’s network is powered solely by satellite, whereas (at the time) the other big domestic players (i.e. GoGo) focused on terrestrial (land-based cell tower) service.

BONUS: GoGo Unveils New In-Flight Technology

I’m a known critic of IFE at the airline-provided-hardware level. I am of the school of thought that if you can give me WiFi, I’ll find a way to entertain myself, with my own device(s). BYOD (that is, “bring your own device”) is gaining in popularity across many industries and applications, so why not with airlines? Traditional IFE is expensive to implement, heavy to fly around, and requires added maintenance. With passengers likely to bring the added weight of their own devices anyway, why not simply eliminate the cost and complexity?

Southwest’s in-flight connectivity is nothing new, but has matured well beyond basic WiFi. I recently had the opportunity to try out the new gate-to-gate, or in my case, gate-to-gate-to-gate Row 44 on a business trip from Kansas City with a stopover at Dallas Love Field on my way to San Antonio. Let me say, I was impressed.

Passing Mt Rainier onboard a Southwest Airlines 737 - Photo: Mal Muir | AirlineReporter.com

Passing Mt Rainier on-board a Southwest Airlines 737.

When I wanted to get between Seattle (SEA) and San Jose (SJC) via a direct flight, I didn’t have too many choices. I could have either flown on Alaska or Southwest Airlines.  Since I had never flown Southwest before, I decided to give it a try and tick a new airline off my list.

The whole experience began the day before my flight when it was time to check in.  I had read a few guides (although not the one written by the founder of this very website — oops) on how to deal with a Southwest flight.

Southwest, unlike any airline I had ever flown before, does not assign seating — it is a ’œFree for all’.  Your ticket simply lists your boarding group (A, B or C) and a number which is your place in line.  When you get on-board you are free to sit wherever you want.

The first 15 in the A group are reserved for Southwest’s frequent flyers or ’œA listers’. Some fare classes and those who pay for automatic early check-in [aka EarlyBird] snag the majority of the A group.  The first 60 guests get the A group, the next 60 get B and whatever is leftover gets C. You obviously don’t want to be in the C group, if you don’t like middle seats. I luckily scored an A group ticket — game on.