Many of Singapore Airlines‘ Asian and European competitors have entered the premium economy market over the past five years. It’s a growing segment. This left analysts and frequent Singapore passengers wondering if it was going to as well. After all, Singapore’s economy experience has not been anything below top-notch since its creation. Recently though, the airline announced that they would indeed be offering a premium economy product.
’œMany of our customers have been asking for a Premium Economy offering and we are confident that what we are delivering will exceed their expectations,’ said Singapore Airlines Executive Vice President Commercial, Mr. Mak Swee Wah. ’œThe new cabin product is the culmination of two years of work, which included extensive research and focus group studies involving customers and our design partners.’