Many of Singapore Airlines‘Â Asian and European competitors have entered the premium economy market over the past five years. It’s a growing segment. This left analysts and frequent Singapore passengers wondering if it was going to as well. After all, Singapore’s economy experience has not been anything below top-notch since its creation. Recently though, the airline announced that they would indeed be offering a premium economy product.
â€œMany of our customers have been asking for a Premium Economy offering and we are confident that what we are delivering will exceed their expectations,â€ said Singapore Airlines Executive Vice President Commercial, Mr. Mak Swee Wah.Â â€œThe new cabin product is the culmination of two years of work, which included extensive research and focus group studies involving customers and our design partners.â€