Browsing Tag: mci

Spirit's first flight out of Kansas City receives a dual water cannon salute. Photo credit Aaron Wright, KC Aviation Dept.

Spirit’s first flight out of Kansas City receives a dual water cannon salute – Photo: Aaron Wright, KC Aviation Dept.

It’s true, people vehemently despise Spirit Airlines. Just the mention of the company elicits emotion-filled horror stories. Indeed they have a solid 1 out of 5 star rating on TripAdvisor, and they are frequently found at, or near, the top of various “worst airline” rankings. In direct contrast to these ratings and frequent “I’ll never fly Spirit again” claims, the airline continues to grow and increase market share. This begs the question – is the experience really THAT bad? Or, is there something else at play here?

BONUS: The Five Stages of Flying an Ultra Low Cost Carrier (Epic Comic Style) 

In their own defense, Spirit argues that the mass dissatisfaction with them is in large part due to consumers not understanding their progressive, totally unbundled Ultra Low Cost Carrier (ULCC) business model. That assertion seems to hold water. The vast majority of complaints I hear and see are indeed related to “unexpected fees” and being “nickel and dimed” to death. As the well-known cliche goes: “The first step to recovery is admitting you have a problem.” Thankfully, Spirit recognizes there is a problem. To that end they recently hired Barkley, a KC-based marketing firm to assist with better educating consumers and promoting what they refer to as a “bare fare.”

"Bare Fare" crop circle spotted in a soy field just north of the KC airport. Photo: Victor Lazo.

“Bare Fare” crop circle spotted in a soy field just north of the KC airport – Photo: Victor Lazo

A few months ago, Kansas City International airport announced that ours would be a new market served by Spirit. Shortly after an unexplained crop circle appeared prompting a lot of curiosity. It turned out the image seen above is the logo for Spirit’s Bare Fare.

I was excited to finally have the opportunity to give them a shot, contrary to the advice of everyone who I’d informed of my intentions. I booked a seat on the first flight out, and this is my honest, unbiased review…

Former TAM A320 seen in blue. Two former Avianca birds, an MD-83 and a Fokker F100.

Former TAM A320 seen in blue. Two former Avianca birds, an MD-83 and a Fokker F100. Photo by JL Johnson

This is the first in a series of posts I have planned with a focus on the Midwest’s impact on aviation. Dismissed as flyover country by some, much of aviation’s history occurred right here in the middle of the US. It’s not just the past we will be exploring- the Midwest is very much involved in aviation today, and is well positioned to support the evolution of aviation in the future. Join me as we explore the facets of aviation, right here from the heart of America.

What is Jet Midwest? They are a full service MRO (maintenance repair overhaul) firm that is also involved in the purchasing, painting, leasing and recycling of planes.

When Jet Midwest buys planes they are overhauled, leased and/or sold, or parted out.  It’s a sad day when a flying machine meets its demise.  However, at Jet Midwest, through the sacrifice of one plane, dozens or hundreds more across the globe are able to stay in service.  Their motto for what they do: “Parts to Planes.”

I was recently invited out to tour their huge facility on the southeast corner of the Kansas City International Airport property. The 2.4 million square foot facility, formerly of American Airlines and before that TWA, has hangars that can store multiple 747s, with many more narrow bodies between.