A TWA, featuring the Boeing 707, ad seen in The Saturday Event Post in 1959 – Image: Jeremy’s Collection
I love looking back at old airline advertisements that promote a new type of aircraft that will soon become the flagship of the fleet. We are talking about the iconic birds of yesteryear; like the Lockheed Constellation, Boeing 707, Douglas DC-8, McDonnell Douglas DC-10, and Lockheed L1011. However, there was one aircraft that let the world know that your airline has arrived (literally and figuratively): the 747 Jumbo Jet.
Before I continue, let’s make sure we are on the same page about the definition of ’œflagship.’ I really hate it when people just say ’œwell, Merriam-Webber defines <insert word here> as’¦’ because it is just a super lazy way to get your point across. Whatever, it is really easy to do it that way…
flagship
noun
flag·’‹ship | \ ˈflag-ËŒship \
1: the ship that carries the commander of a fleet or subdivision of a fleet and flies the commander’s flag
2: the finest, largest, or most important one of a group of things (such as products, stores, etc.) often used before another noun
In AvGeek terms, the flagship is often the coolest airplane that they have that will make passengers think “golly gee, that is a swell plane and I want to fly on it, I am going to take that airline” (I actually tried to make that sound sarcastic, but that is how I legit feel when I am looking for flights).
With so many airlines moving to smaller aircraft (B737, A320, E-Jet, and A220) and operating aging fleets (B767,B 757, A330ceo, etc), what aircraft do they see as their flagship today? I found some that were pretty obvious, and others that had me scratching my head. I am making my best guesses based on the information that airlines put out there to the public, so I might be wrong. With one or two, I am pretty sure that I am wrong. Let me break it down by airline, let you know what I found, and you tell me if you disagree.
