London Heathrow Airport Terminal 5
I recently had the opportunity to fly both British Airways and Iberia in short-haul economy, and talk about a 180-degree difference, especially striking when both are owned by the same parent company. While short flights don’t generally get much consideration, when one carrier offers so much more than another on the exact same route (namely between London and Madrid) for the exact same price, it’s probably better to go with the airline that will offer more and avoid the one that (spoiler alert) won’t even give you water.
American Airlines Boeing 757. Photo from aa.com.
One of my least favorite things about air travel is waiting in line. Wait in line to check-in, wait in line for security, wait in line to get on the jetway, and wait in line to actually get on the plane. When the electronic kiosks first came out, I loved them. Most people didn’t understand them and didn’t use them, so there was normally no line at all. Now they are the norm, and I am back to waiting in line.
American Airlines is looking to add a new option. They are testing a pilot program (or more like “agent program” heh) over the next six weeks at Boston’s Logan International Airport where standing in line might have more options. Starting next week the airline will test 20 mobile devices called Your Assistance Delivered Anywhere (YADA). They will allow passengers to print boarding passes and make upgrades pretty much anywhere in the airport they can find a YADA representative. After the six week test, they hope to roll out the devices nationwide.
This seems like an interesting concept. If it works, not only could it alleviate lines, it could provide more of a one-on-one relationship with American and its customers.