Though there have been clues for over a year as to what Cathay Pacific was doing with their rebranding, it didn’t become fully clear until they recently unveiled it (including a new livery) in Hong Kong.
The previous hints were namely removing red from the boarding passes, corporate letterheads, and other places where customers may see the trademark “brushwing.”
There were even numerous rumors last year that a new livery was coming soon. That turned out not to be the case, but quite a bit of work was going on behind the scenes on the rebranding effort. Now, the world gets to see what Cathay has done to their aircraft.