Boeing facility at Paine Field. Photo taken by me during my Boeing 787 interior tour.
When the Boeing’s 787 Dreamliner first took flight back in December 2009, there were those who questioned if Boeing really missed out on a customer relations opportunity.
Yes, Boeing had a live video feed on the internet and posted some wonderful photos and videos on their special newairplane.com website, but it still left some wanting more. People questioned why weren’t they on Twitter? Why didn’t they provide more for those that love Boeing? I somewhat agreed and felt that Boeing was making an effort, but was still distant from their fan base.
However, I think things are changing.
I have always been a frequent visitor to boeing.com, however I have been very impressed with their newer website newairplane.com. It isn’t just dry information that airlines or engineers might be interested in, but something that can really build passion for the Boeing brand. You can check out what new liveries will be on the Boeing 787 Dreamliner, take a virtual tour of both the Boeing 787 or the Boeing 747, find lots of great multimedia, and much more. It looks like I am not the only fan. Bernard Choi, with Boeing Communications, tells me that newairplane.com gets about 5-6million page views each month. That alone is a great indication, people want a closer relationship to Boeing.
Boeing facility at Paine Field where the Boeing 767, 777, 747 and 787 are made.
Boeing has also stepped into the world of Twitter. They now have three accounts: @BoeingAirplanes, @BoeingCorporate, and @BoeingDefense. And really, they are doing an outstanding job, especially only being on it for about two weeks. This week, they had their first real test of social media and I think they passed.
John Windsor, who specializes in marketing and advertisement, blogged that his son sent a photo to Boeing of a new airplane with a pretty cold response. Boeing sent a canned reply stating they do not take any outside ideas and have destroyed his son’s information. Of course this is a form letter sent to anyone who submits an idea and they didn’t have a specialized form letter to reply to a child. Honestly, it made Boeing look like it has no compassion.
A few people Tweeted the blog and it got to Boeing. Boeing Tweeted, “The letter Mr. Winsor posted is, as he said, a required response. For kids, we can do better. We’ll work on it.” Cool. They could have defended their actions, but admit that it was not appropriate and they want to improve the way they do things.
Also, Boeing Corporate Communications director Todd Blecher, also made a comment on Mr. Windsor’s blog:
“Mr. Winsor…I think I can address your comments. As you state, we have to respond to the thousands of unsolicited ideas we receive in a way that protects us against possible infringement claims. Having said that, we can do better when the idea clearly comes from a child as enthusiastic as your son. We will work on this. I hope Harry remains fascinated by airplanes and grows up to be an airplane designer. To help him and others like him we maintain the following website. I hope he enjoys it.”
The Boeing 747-8 during taxi testing at Paine Field before its first flight.
To me, that is quite awesome. He made his comment right after I made mine and I like to think I am quite quick. With all the changes and this Twitter incident, I started to wonder if Boeing was trying to directly interact with customers more than they have in the past.
I decided to try and find out. I wrote to a few folks at Boeing and heard back from Todd Blecher (remember he is the Boeing Corporate Communications director that made the blog comment) very quickly. I asked if Boeing was consciously making an effort to connect better and how they were going to respond to Mr. Winsor’s son, Harry.
Blecher assured me that Boeing will be sending Harry some items and he actually spoke with him on the phone, thanking him for his drawing and he hopes when Harry grows up, he will design airplanes for Boeing.
He also confirmed my hunches that Boeing is making a real effort here. “We spent much of the past 12 months developing and now executing an approach to online communications that makes sense for Boeing and our audiences. We figured out what we could bring to the table and how we would be willing to engage. We drew inspiration from many areas, including Randy’s Journal, newairplane.com, our corporate advertising, and other organizations.”
They realize they are new to this game and the transition won’t happen overnight. “We are learning as we go but I have no doubt that are on a journey that will see us really change the way Boeing communicates…the bottom line is we’re changing.” When I asked Blecher about their future plans he told me they are looking at Facebook, thinking about a future mobile app and possibly even a Boeing TweetUp (where people on Twitter get together, ie Aviation Geekfest). Boeing talking about a TweetUp? That’s amazing.
Blecher realizes they might not make everyone happy. “Not everybody in our audiences will like our approach. But, to paraphrase Sinatra, we’re doing it our way because to try it any other way, to expect an organizational mindset to change overnight, is a sure way to set yourself up for a lot of frustration and aggravation and mistakes.” Even if they might make a few mistakes and frustrate a few people, I think it will be worth it in the long-run.
Who knows, if Boeing can really build that brand loyalty, maybe more people will be saying, “If it ain’t Boeing, I ain’t Going!”
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CEO Michael O'Leary really loves those Boeing 737's
Ryanair has announced they are breaking off negotiations with Boeing over purchasing 200 737-800’s. In early November I talked about how Ryanair was threatening to stop growth from not being able to reach an agreement with Boeing. The CEO of Ryanair, Michael O’Leary said the airline did come to an agreement, but Boeing is “unwilling to incorporate some other terms and conditions from our existing agreement into this new aircraft order,” O’Leary says. Of course O’Leary won’t elaborate what those details were.
Is this a real threat? I don’t think so. First off Ryanair already has a fleet of over 200 Boeing 737-800’s and is still planning on receiving over 100 more over the next three years. There is no way they are going to add another aircraft type or convert their entire fleet to Airbus. O’Leary also said he might be willing to re-open negotiations next year. Well, next year starts in about two weeks.
Ryanair is one of the fastest growing airlines in the world and it wants to continue its growth. Going after Aer Lingus isn’t working out so hot for them, so they need more planes. I am sure Boeing knows this and isn’t going to let Ryanair bully them around. Boeing already has 152 orders for the Boeing 737 and has delivered 336 so far this year. Yes, another 200 would surely be a good thing but it is not like Boeing needs the orders to keep the 737 rolling.
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Source: KING5
The Aviation Geekfest happened at the Future of Flight. Photo by Airline Reporter
The Aviation GeekFest was amazing yesterday. I got there a little early to enjoy what the Future of Flight has to offer. I was treated to seeing a Boeing 737 doing touch and go’s (can you guess what airline will be getting this aircraft?) from the Strato Deck.
It was nice meeting all the other aviation geeks. It is always great to be around other aviation-minded people and talk in length about the airline business.
After grouping up we were able to get a special VIP tour of the Boeing Factory up in Everett. It was hard because we weren’t allowed to bring in cameras or phones on the tour. Most of us are technology geeks and I wanted to pull out my iPhone about two dozen times to take pictures and Twitter, but I wasn’t able to. Harriet Baskas, who was also on the tour and aviation pro, was lucky enough to smuggle out a drawn picture of the Boeing 787 ZA001. After seeing her nice picture I was happy that Boeing was also kind enough to take pictures of our group during the tour (which I included on my Flickr).
The money shot! Our bus got with-in a few feet of the ZA001 Boeing 787 on the flight line. Its strobes were flashing and one engine spinning. Photo by Boeing
Probably the best part of the tour was being able to drive out on the flight line. Normally the tour doesn’t do this, but we were all about 50 feet away from Boeing 787 ZA001. It had its strobes on and one engine spinning. Pretty much aviation geek heaven. I think most people had goose bumps being so close and I REALLY wanted to have my camera right then. The Boeing 787 just looks amazing that close in person and I can’t wait to see it take flight.
We then went into the Boeing facility where we could see the Boeing 777, 747-8, and 787 being built. It just amazed me how Boeing makes it look so simple to build some of the most complex machines in the world. Seeing all the parts and how complex the process is, it is incredible how these machines are able to fly for 20-40 years with almost no issues. Tour guide Mike (also a Airline Reporter reader, HI MIKE!) did an AMAZING job with his tour and left no question unanswered (except “hey, when is the 787’s first flight?” — although it was hinted it might be December 15th now).
It was great looking out and seeing the new Boeing 747-8 being built. Photo by Boeing
Then it was back to the Future of Flight for some awesome pizza from Garlic Jim’s and beer compliments of Horizon Air. Although I didn’t win any of the raffle prizes (two VIP tickets to the 787 first flight, $250 Alaska Airlines gift certificates, an amazing looking model by Custom Models, and more) I was totally ok with that since it was a great event.
They hope to do it again in the future, so be sure to keep out a keen eye for invites (add everyone listed in the previous paragraph and me to your Twitter account to hear about the next event). A special thank you to everyone who made the event possible and I can’t wait until the next one!
MORE MEDIA:
* Photos from the event
* Twitters of the event (#agf)
* Video shot of Future of Flight by @chasegallagher
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One of the great things about living in the Pacific Northwest is its connection to aviation. Just about 10 miles north of where I live, is the Future of Flight (FoF), which is right next to Paine Field in Everett. The FoF was opened in December 2005 with collaboration between The Boeing Company, Future of Flight Foundation, Snohomish County Public Facilities District and the Snohomish County Airport(Paine Field) with the idea of showcasing the future of commercial aviation. Even though Boeing is a supporter and offers their Boeing tour from the same location, the FoF does not limit their displays to only Boeing products, but shares the history, present, and future of all commercial aviation brands. The $23million project attracts about 175,000 visitors from 175 different countries every year. This was all too tempting to pass up and I was invited to check out what they have to offer first hand.
When I arrived, I was greeted by Sandy Ward, Marketing Director, and Ed Kaplania, Projects Manager (and aviation genius). For about the next hour and a half, they would be my tour guides showing me all the wonders of the FoF. The first thing I noticed was they had a Beechcraft Starship hanging on their ceiling; it was then, I knew I was going to fall in love with this place.
My favorite part of the visit was the cockpit of a Boeing 727-200. The plane was donated by>>>. I was amazed with all the switches, buttons, lights, and fuses. I probably sat in the cockpit for 30 minutes. I felt like a 12 year old kid, having to flip all the switches and getting satisfaction from the tactile feel of each switch’s throw. Outside of the cockpit there is a virtual tour of the new Boeing 787 “glass cockpit” What a stark difference! The FoF plans to add a physical “glass cockpit” to put next to the 727’s so visitors can see first hand the vast difference. Although the newer cockpits are much more advanced, need only two (well really one) people, and have far fewer switches, there seems to be some connection lost between the pilot and plane.
Around the main floor there are computer monitors where visitors can design their own aircraft. They can choose fuselage size, wing size, materials, etc. As you change each option , the program tells you how many miles the plane will fly, the passenger load, the fuel efficiency, etc. I was quite entertained trying the different options and it took me a while to realize I was actually learning things about how the design affected the stats of the aircraft. I was very happy with my end result (Can hold 451 people in a 2-class layout and go 18,000 miles — which I know any plane that can go over 12,000 miles is pretty useless, but whatever, it looks awesome). After you are happy with your design, you are able to print off a copy in the gift shop for free.
There are a few high tech and static displays that allow you to explore the workings of a jet engine. One is able to explore the difference between the rivet/panel approach to the old Boeing 707, versus the smooth, single panel approach to composite materials. There is a mock up of the interior of the new Boeing 787, as well as one from a 767. You can spend a few hours reading about the histories of all the commercial jets, which is almost what I did.
Then to top it off, there is a roof-top viewing area that overlooks Paine Field. To the left, one can see the hangars where all the magic happens. Straight ahead is a Dream Lifter that flies the Boeing 787 parts around the globe, and to the right are new planes (including the Boeing 787) ready to fly. They also have the traffic control on speakers, so you can hear what is going on. Unfortunately it was rainy, cold, windy, and getting dark, so I wasn’t able to stick around long enough to catch a glimpse of a takeoff. When it is clear out, one can see the Cascade Mountains, Mount Rainier, and Mount Baker while watching airplanes taking off and landing. Yes folks, this is pretty much aviation nerd heaven (only if they had a cafe up there).
For those who like aviation shopping, have no fear — there are two options. First you have the Future of Flight gift shop, with some aviation and northwest themed items, but you also have the Boeing gift shop, where I could easy spend a few grand without thinking. I contemplated not going into either (to stop the temptation of spending money), but how could I refuse? Luckily I walked out with only one model of a Alaska Airlines Boeing 737; it took a lot of will power.
If you like aviation and you are in the Seattle area, you need to check out the Future of Flight. It is a growing collection with many new exciting features planned. Guests also have the ability to take the Boeing Tourhttp://www.futureofflight.org/planavisit.html#BoeingTourInformation, which I hope to return and take soon. Don’t worry, when I do, I will be sure to let you know how it goes!
The main area of the Future of Flight. Up is the Starship, to the right, the front end of a B727, on the bottom, a B727 cockpit.
One of the great things about living in the Pacific Northwest is its connection to aviation. Just about 10 miles north of where I live, is the Future of Flight (FoF), which is right next to Paine Field in Everett. The FoF was opened in December 2005 with collaboration between The Boeing Company, Future of Flight Foundation, Snohomish County Public Facilities District and the Snohomish County Airport (Paine Field) with the idea of showcasing the future of commercial aviation. Even though Boeing is a supporter and offers their Boeing tour from the same location, the FoF does not limit their displays to only Boeing products, but shares the past, present, and future of all commercial aviation brands. The $23 million project attracts about 175,000 visitors from 175 different countries every year. This was all too tempting to pass up and I was invited to check out what they have to offer first hand.
The Airline Reporter himself inside the cockpit of the Boeing 727 with all the buttons and lights.
When I arrived, I was greeted by Sandy Ward, Marketing Director, and Ed Kaplania, Projects Manager (and aviation genius). For about the next hour and a half, they would be my tour guides showing me all the wonders of the FoF. The first thing I noticed was they had a Beechcraft Starship hanging on their ceiling; it was then, I knew I was going to fall in love with this place.
My favorite part of the visit was the cockpit of a Boeing 727-200. I was amazed with all the switches, buttons, lights, and fuses. I probably sat in the cockpit for 30 minutes. I felt like a 12 year old kid, having to flip all the switches and getting satisfaction from the tactile feel of each switch’s throw. Outside of the cockpit there is a virtual tour of the new Boeing 787 “glass cockpit” What a stark difference! The FoF plans to add a physical “glass cockpit” to put next to the 727’s so visitors can see first hand the vast difference. Although the newer cockpits are much more advanced, need only two (well really one) people, and have far fewer switches, there seems to be some connection lost between the pilot and plane.
Use computers around the FoF to build your own airliner. The program told me the wings were too small on this one, but I didn't care.
Around the main floor there are computer monitors where visitors can design their own aircraft (see pic to the left). They can choose fuselage size, wing size, materials, etc. As you change each option, the program tells you how many miles the plane will fly, the passenger load, the fuel efficiency, etc. I was quite entertained trying the different options and it took me a while to realize I was actually learning things about how the design affected the stats of the aircraft. I was very happy with my end result (can hold 451 people in a 2-class layout and go almost 19,000 miles — which I know any plane that can go over 12,000 miles is pretty useless, but whatever, it looks awesome). After you are happy with your design, you are able to print off a copy in the gift shop for free.
There are a few high tech and static displays that allow you to explore the workings of a jet engine (I got to climb into one, kind of scary). One is able to explore the difference between the rivet/panel approach to the old Boeing 707, versus the smooth, single panel approach to composite materials. There is a mock up of the interior of the new Boeing 787, as well as one from a 767. You can spend a few hours reading about the histories of all the commercial jets, which is almost what I did.
Yes, you can see two Boeing 787's from this view.
Then to top it off, there is a roof-top viewing area that overlooks Paine Field. To the left, one can see the hangars where all the magic happens. Straight ahead is a Dream Lifter that flies the Boeing 787 parts around the globe, and to the right are new planes (including the Boeing 787) ready to fly. They also have the traffic control on speakers, so you can hear what is going on. Unfortunately it was rainy, cold, windy, and getting dark, so I wasn’t able to stick around long enough to catch a glimpse of a takeoff. When it is clear out, one can see the Cascade Mountains, Mount Rainier, and Mount Baker while watching airplanes taking off and landing. Yes folks, this is pretty much aviation nerd heaven (only if they had a cafe up there).
For those who like aviation shopping, have no fear — there are two options: first you have the Future of Flight gift shop, with some aviation and northwest themed items, but you also have the Boeing gift shop, where I could easily spend a few grand without thinking. I contemplated not going into either (to stop the temptation of spending money), but how could I refuse? Luckily I walked out with only one model of a Alaska Airlines Boeing 737; it took a lot of will power.
If you like aviation and you are in the Seattle area, you need to check out the Future of Flight. It is a growing collection with many new exciting features planned. Guests also have the ability to take the Boeing Tour, which I hope to return and take soon. Don’t worry, when I do, I will be sure to let you know how it goes!
SEE THE REST OF THE PICTURES HERE.
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