There is meaning behind the color for the 777X – Image: Boeing
With all the excitement of the new Boeing 777X orders announced at the Dubai Airshow, one might have missed the fact that the aircraft is showing off a new color for the Boeing livery. Is it red? Maroon? No, it is a very rich burgundy.
To date, we have seen a rainbow of colors showing up on new Boeing aircraft and the choice of burgundy is no accident.
I had the opportunity to speak with Rob Pollack, vice president Advertising, Brand and Market Positioning with Boeing to try answer why burgundy was to become the official color for the 777X.
Just-launched Boeing 777-8X & 777-9X, ordered in record numbers at the Dubai Airshow – Image: Boeing
The first day of the 2013 Dubai Airshow kicked off with a bang. As we slept, Boeing racked up 225 new orders for their newly-launched 777X program. With the existing 34 orders from Lufthansa, the official launch of the plane comes with huge order support from customers. “We are proud to partner with each of these esteemed airlines to launch the 777X ’“ the largest and most-efficient twin-engine jetliner in the world,” said Boeing Commercial Airplanes President and CEO Ray Conner. “Its ground-breaking engine technologies and all-new composite wing will deliver unsurpassed value and growth potential to our customers.”
Night-time rendering of Boeing 777-9X – Image: Boeing
The 777X program wasn’t the only Day One winner for Boeing, however. Etihad also booked orders for 30 787-10s, which brings their total Dreamliner orders up to 71 – making them the largest airline customer for the 787 and pushing the program over 1,000 orders. Mideast short-haul carrier flydubai also made an order for 100 Boeing 737 MAX8 birds.
GE-90 engine as seen on the current Boeing 777-300ER. Photo by Brandon Farris.
Last week, the Boeing 777X took a major step towards becoming a reality as Boeing and General Electric (GE) made an announcement that they would be working together in studies about the new aircraft.
At this point, GE is expected to be the only provider of an engine for the 777X, just as they are currently with the 777-300ER and 200LR variants.
“This decision to work with GE going forward reflects the best match to the development program, schedule and airplane performance,” said Bob Feldmann, vice president and general manager, 777X Development, Boeing Commercial Airplanes. “We are studying airplane improvements that will extend today’s 777 efficiencies and reliability for the next two decades or longer, and the engines are a significant part of that effort. Our focus is on providing the most competitive offering to our customers in the large twin aisle market.”
The 777 is an ultra-long haul aircraft for Boeing that many have deemed killed the future need for the 747-8I and eliminated the Airbus A340 program. The 777 is able to hold about as many passengers as the 747-8 and A340, but is able to efficiently operate on only two engines cutting down weight and cost.
Emirates Airline Boeing 777-200LR with GE-90 engines. Photo by Brandon Farris.
The development work on the next-generation 777 continues and includes airline customers from around the world. “We have had strong and productive engagement with a broad set of customers in the marketplace to understand their future needs. We are pleased with where we are in the process,” Feldmann said. “We are aggressively moving forward on our plan and will continue to refine requirements with customers.”
The next steps for the 777X is get a final nod of go ahead from the Boeing Board of Directors and probably the easiest step in finding a launch customer. Rumor has it that Emirates will likely be that since they fly over 10% of all 777’s made to date and are the largest customer of the aircraft, but Lufthansa is also another potential.
With the difficulties of the totally re-vamped 787 Dreamliner program, it is more likely that the 777X will be more of an evolution, like the 737MAX is to the 737NG.
||This story written by…Brandon Farris, Correspondent. Brandon is an avid aviation geek based in Seattle. He got started in Photography and Reporting back in 2010. He loves to travel where ever he has to to cover the story and try to get the best darn shot possible.
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