Is the 737-800 on the left set up for American Airlines new livery? The one of the right is an older 737-800. Left Image: Malcolm Muir. Right Image: Drewski2112. [CLICK FOR LARGER]
It is shocking how locked down American Airlines has their new livery. I will admit that I have been trying to get some inside scoop on the livery and no one is talking, mostly because so few people actually know what this new livery is going to look like.
We have seen American’s new 777-300ERs (77W) with a base paint, but we aren’t sure of the colors (I will go out on a limb and say that red and blue will survive). What the titles will look like or if we will still see the eagle is still anyone’s guess.
One questions has been if American will paint its entire fleet in the new design or if this is just a special one-off livery to celebrate the 777-300ER. Recently, Malcolm Muir, AirlineRepoter.com correspondent, caught a photo of a new American Boeing 737-800 and noticed a difference.
It might not be so obvious looking at the two 737’s above, but take a look at the winglets. The newest one (on the left), is lacking the AA.com on the winglet, which has been seen on all previous pre-painted 737s. Is this because it is set to get AA’s new design? Probably.
American Airlines third Boeing 777-300ER (N719AN) seen in Portland on January 8, 2013. Photo by Sabian404/Russell Hill.
It is highly expected that American’s new livery will debut on one of their Boeing 777-300ERs at Dallas/Fort Worth International Airport, but when? American took delivery of their first 77W over a month ago and it has been conducting demo/preparation flights for the airline (it was recently seen in Miami with mini-American titles). The first 777-300ER is scheduled to start service from DFW to Sao Paulo on January 31, 2013, which doesn’t leave much time for American to show off their new livery.
I highly doubt that they would fly the 77W on scheduled service in this half-livery and of course they want to get as much publicity off the new livery and their change in direction as possible. I expect that we should all have a date of unveiling rather soon — like by the end of the week. I would hope that unlike the delivery of their first 777-300ER, the new livery unveiling will not go quietly — stay tuned.
UPDATE: Tom Horton, the parent of American Airlines parent AMR, sent out a letter employees earlier today and in it stated, “With all of these changes, our company will very quickly begin to look and feel very different ’“ both inside and out. We will be sharing more information about the new look and feel very soon.” Notice how the “very” is italicized — American did that. It is coming soon. Very soon. (see the full letter)
This story written by…David Parker Brown, Editor & Founder.
David started AirlineReporter.com in the summer of 2008, but has had a passion for aviation since he was a kid. Born and raised in the Seattle area (where he is currently based) has surely had an influence and he couldn’t imagine living anywhere else in the world.
Aeroflot’s first Boeing 777-300ER arrives back to Paine Field in Everett, WA on January 2, 2013 after being painted in Portland. Image by Bernie Leighton.
To help modernize their fleet, Aeroflot has already placed an order for 16 Boeing 777-300ERs. Their first 77W recently flew to Portland to get painted and flew back to Paine Field in full Aeroflot livery yesterday.
Russell Hill (@Sabian404) was able to catch the 777 down in Portland (PDX) and Bernie Leighton (@Powertothethird) was at Paine Field (KPAE) to watch it land. I think the aircraft, with the Aeroflot livery, is so beautiful, I had to share the photos.
Aeroflot’s first 77W leaving Portland (PDX) after being painted. Photo by Russell Hill.
Back in June 2011 Vitaly Saveliev, director general of Aeroflot Russian Airlines stated, “The Boeing 777 will strengthen our long-haul capabilities. These airplanes will play a critical role in our network expansion strategy, particularly the international growth opportunities we expect from our joint businesses with SkyTeam partners when servicing the Sochi 2014 Olympic Games and the 2018 Football World Cup.”
Aeroflots’s Boeing 777 arrives to PDX on December 14th to be painted. Photo by Russell Hill.
Aeroflot is set to configure their 777-300ERs with a total of 402 seats. There will be 30 seats in business set up with a 2-2-2 layout, 48 premium economy configured with 2-4-2 and finally 324 seats in economy with 10-seats abreast as 3-4-3.
I am working to try to get actual hi-res computer images of Aeroflot’s interior, but for now I have pulled some screen shots of a video that they posted back in October:
What Aeroflot’s Business Class in the Boeing 777-300ER is set to look like. Image from Aeroflot / YouTube.
Premium Economy has noticeably additional space vs standard economy. Image from Aeroflot / YouTube.
Not as nice as the front of the aircraft, here is Aeroflot’s economy section with 10-abreast seating. Image from Aeroflot / YouTube.
This story written by…
David Parker Brown, Editor & Founder.David started AirlineReporter.com in the summer of 2008, but has had a passion for aviation since he was a kid. Born and raised in the Seattle area (where he is currently based) has surely had an influence and he couldn’t imagine living anywhere else in the world.
A walk-up bar in the premium cabin stocked with snacks and refreshments will be a first for any U.S. airline and adds another distinctive luxury feature to the 777-300ER. Photo from American Airlines.
Today, American Airlines took delivery of their first Boeing 777-300ER (aka 77W). They become the first airline in the US to take delivery of the highly successful and long range 300ER variant of the 777. At the time of posting, the aircraft has not taken off, but it is scheduled to head to Dallas/Forth Worth today (see FlightAware).
Normally when an airline takes delivery of a new aircraft, exterior photos are included with press releases, but not this time. Why? Because it is widely assumed that American will be showing off their new livery on their 77W and it is not completed yet.
This photo of American’s first 77W was taken by in October by James Hackney. The plane looked pretty much the same (without livery) at their delivery flight earlier today.
There is no public timeline when the 777 will see its livery, but I can assume it will happen before the end of January, since the airline plans to operate the aircraft from Dallas/Fort Worth to Sao Paulo starting on January 31, 2013.
According to American’s press release: “American’s 777-300ER, delivered today without the traditional American livery, marks the beginning of the airline’s brand new fleet type and points toward the airline’s future.” The release also states, “The modern new aircraft will feature a freshly painted livery on the outside.” The big question is what will this livery look like? And when can we see it?
Every first class seat will feature individual 110-volt AC power outlets and USB jacks for charging personal electronic devices. Photo from American Airlines.
American’s 777-300ER is set up with three classes. Both Business and First have lie-flat seats. The plane will offer Wi-Fi connectivity, as well as a Panasonic entertainment system with 120 movies, 150 TV options and 350 audio selections available in all classes. Every seat will also include a 110-volt AC power and USB outlets.
“This marks an important milestone in our fleet renewal program and is another tangible example of our progress in building the new American for our customers and our people,” said Bella Goren, American’s chief financial officer. “This aircraft will provide our customers with a new level of comfort and convenience, along with delivering increased efficiency and better operating economics.”
The cabin is configured with three classes, featuring lie-flat seats in First and Business Class. Photo from American Airlines.
American is expecting to receive a second 777-300ERs in 2012 and the remaining eight in 2013. The airline plans to operate the new planes to London Heathrow, New York’s John F. Kennedy and Los Angeles after additional deliveries.
Even though there is a strong possibility that US Airways and American Airlines will merge in the future… this is not slowing American down. They are moving full steam ahead out of bankruptcy and it appears they hope to survive as their own airline.
This story written by…David Parker Brown, Editor & Founder.David started AirlineReporter.com in the summer of 2008, but has had a passion for aviation since he was a kid. Born and raised in the Seattle area (where he is currently based) has surely had an influence and he couldn’t imagine living anywhere else in the world.
I have almost gotten over my addiction with Gangnam Style (don’t judge me), sung by South Korean author Psy. It does not help when SpeedbirdHD recently posted a video highlighting Korean Air flights to/from Los Angeles International Airport (LAX) to the song Gangnam Style. Two of my favorite things combined, equals I want to share. The video shows Korean Air’s Airbus A380, A330, Boeing 747-400 and 777-300ER at LAX.
Even if you are sick and tired of the song, hit mute or put on your own tunes and watch this video.
American Airline’s first Boeing 777-300ER (N717AN) is showing signs of their new livery. Photo by James Hackney.
American Airline’s first Boeing 777-300ER (N717AN) has shown up at Paine Field, and not many were expecting to see a gray body with a white tail. Where is the polished aluminum? Is this a special livery for the 300ER or is this American moving to a completely new design? It looks like that they are in the process of updating their livery.
“It’s no secret by now that AA will be taking delivery of new fleet types in the coming months/years, and that includes composite aircraft,”Andrea Huguely AA spokesperson told AirlineReporter.com. “Obviously those aircraft cannot be the polished aluminum that AA currently has, so additional paint will be inevitable.”
Based on the design on the 300ER, it doesn’t look like American is just looking to paint the aluminum areas gray, as they did with their original Airbus A300’s, but they are working towards a new design. On the 777, it doesn’t matter as much, but with the Boeing 787, the fuselage is not made out of aluminum, which is forcing American to re-think their design.
At this point the airline is not hinting what the new livery will look like, but it appears the tail will be white, with a gray fuselage (yes, I am that good at being an investigative journalist). I welcome the new livery with open arms, since I have not been a fan of American’s current livery, for quite sometime — but I know many of you disagree with me. American has already announced big changes with their future interiors and I am hoping their new livery will be equally impressive.
A possible mock-up of the new American Airline’s livery done by Anthony Harding.
UPDATED: Above is a mock up of what American’s new livery might look like done by Anthony Harding. From his website:
“I wanted to see if I could create an effective evolution of the current brand. I wanted a bold new look for American Airlines, one that looks classy, distinguished, and ultra-modern with highly geometric, sharp angles and a metallic feel that creates a sense of strength and security. I evolved the Scissor Eagle logo to a more abstract form. The new ’œEagle’ is not just an abstract eagle, but also an abstract representation of the American flag. The overall brand beyond the livery would take heavy influence from timeless Art Deco, Gothic and neo-Art Deco design which symbolizes American strength, freedom, and an overall classicism that distinguishes the brand from the competition.”
Sure, there are many potential designs that people have put up on the internet, but I have to say this is my favorite. Clean, crisp and with connections to the history of the airline.
A HUGE thanks to James Hackney (@jameshackney01) for taking the amazing 777-300ER photos of American’s 777-300ER at Paine Field and to Anthony Harding for letting me use his mock up.
