From time-to-time, my mom will forward me airline stories; it is kind of nice. Recently, she pointed out a new airline named Joon, which is being marketed to millennials. See, she likes to poke fun since I am right on the cusp of being a millennial. Some say that being born in 1980 makes you one, while others debate the exact year. I say that I am NOT a millennial and get insulted being called one. I am a unique indivdual and cannot be easily placed into just one convenient definition. Wait. Damn it.
Quickly reading over Joon’s press release, it seemed to use lots of fancy words, but didn’t provide much actual substance or new ideas. It did, however, make me roll my eyes… hard. Just a taste of the press release:
“Joon is aimed at a young working clientele, the millennials (18 to 35-year-olds), whose lifestyles revolve around digital technology. This new brand has been entirely designed to meet their requirements and aspirations, with an authentic and connected offering that stands out in the world of air transport.”
“Joon will not be a low-cost airline as it will offer original products and services that reflect those of Air France. Joon is a lifestyle brand and a state of mind. Short, punchy and international, the name Joon is designed to address a worldwide audience.”
My head hurts. And that livery. And it is not even a low-cost airline. I just need to breathe… I don’t want to get carried away here complaining about this concept — not what this story is for. (Read a bit more about Joon, on Ben Schlappig’s OneMileataTime).
Anyhow, my mom and I got to thinking. If we are seeing more airlines marketed towards the younger folks, why doesn’t an airline market to her generation: the Baby Boomers? The conversation got fun and I think we came up with some pretty good ideas on what some Baby Boomers might want from an airline. I decided (with her permission) to share. Here is our airline…