It is hard to be a part of modern society without at least having a basic idea that Hello Kitty exists. I really had my first true run-in with the girl (she is not a cat, apparently), when covering the new international terminal opening up at Haneda Airport in Tokyo. They have a Hello Kitty store there, and while I have seen some backpacks and other knick-knacks with her image previously, I had no idea of the scale, nor the culture that surrounds this global brand. I was a bit impressed.
When I was recently invited to cover EVA Air’s inaugural flight from Taipei (TPE) to Houston (IAH), with a Hello Kitty celebration, I still was skeptical of the power of the cat-looking icon from a country that is not even the airline’s own.
However, after not only experiencing the event, but also a 15-hour-40-minute flight on the Hello Kitty-themed plane, I have to say that I am starting to respect it, but maybe not for the reasons you might imagine.