Airlines are AWESOME! They enable travel at a rate faster and cheaper than at any point in human history, and at an uncompromising level of safety. They enable business and connect us with the world in ways which, just a few generations ago, would have been considered impossible. For some of us, airlines sustain our relationships. AirlineReporter exists because of our collective passion for airlines, travel, and aviation. But being a fan of any particular industry comes with some risk.
Sometimes good companies and organizations do bad things. And when that occurs, it’s important to first understand what’s happened, and then take action. In a civilized society, we do our best to look past minor disagreements and remain focused on the big picture. But what about egregiously misleading marketing? How does someone who loves the airline industry declare mutiny on one of their trade groups? For months we’ve pondered this question and have struggled in an identity crisis as a result. So we will do what we do best… we’ll cover this conundrum from a unique perspective.
#StopAirTaxNow! Have you seen these ads around social media? In today’s crazy political environment, it’s just another call-to-action marketing campaign. You know the routine: Trigger folks at the mention of taxes, urge them to phone their elected officials, pick up their pitchforks, and maybe start a revolution. Overreaction? Possibly. But these things are a slippery slope. What sets this campaign apart is that it is funded by airlines we all know and rely on (and sometimes love).
Let’s dig in…