How does an airline spread the word about their new terminal opening soon? If you guessed “rent space in lower Manhattan, recreate the best features of the new terminal, and sell cheap lunches,” you are correct! If that isn’t what you guessed, let me tell you a little bit about how Delta is preparing New York for the new JFK Terminal 4.
On May 24th, Delta opens an expansion to terminal 4 at JFK, moving their operations out of terminal 3. For those of you who many not have flown Delta through JFK recently, terminal 3 has fallen on hard times, and is slated for total demolition in the near future. The experience there is anything but world class, and passengers actively avoid it. Terminal 4, on the other hand, is a 1.4 billion dollar investment at JFK, bringing high tech features, new dining and shopping options, and an overall better experience to New York.