In the midst of a major expansion, WestJet looks to grow its partnership with Delta Air Lines – Photo: John Jamieson
On December 6th, 2017, WestJet and Delta announced they would be expanding their partnership into a cross-border joint venture. The agreement, which should be finalized later this year, signifies WestJet’s arrival on the global stage. Once a Southwest lookalike, WestJet has become a hybrid carrier capable of challenging Air Canada.
Their success may have come at a price. Over the past few years, WestJet increased their operational costs and complexity in pursuing Air Canada. On the heels of their first quarterly loss in 13 years, WestJet is hoping 2019 brings clearer skies. However, with complicated labor contracts to sort out, the airline seems to be heading for more turbulence. Their joint venture with Delta could be the key to regaining some lost momentum.
Before I delve into the complexities of the airlines’ joint venture, it’s worth understanding how far WestJet has come in its 22 years.
KLM 737-900 (PH-BXT) at Amsterdam Airport Schiphol, ready to take us to Prague, with a 737-700 (PH-BGW) taxiing behind
Koninklijke Luchtvaart Maatschappij is not exactly a household name in most of the world, but its initials “KLM” and sky blue branding and livery are easily recognizable. I had a quick visit to Amsterdam before moving on to Prague this past spring, so flying on the national carrier of The Netherlands out of its homebase was the most obvious choice.
As I’ve pointed out numerous times, the European concept of business class (some better service, but the same seat as in economy, just with the middle seat blocked) is never worth it on personal trips, especially for a short flight blocked for 90 minutes gate-to-gate. Addtionally, flying KLM (being a member of SkyTeam) meant flying outside my alliance, so no priority anything nor lounge access.
What could possibly go wrong?!