An American Airlines 777-300ER (77W) taxis at Los Angeles International Airport (LAX). Will it soon offer a Premium Economy option?

American Airlines is hosting a press conference on Wednesday, January 20, at the world-famous Hollywood Bowl, and AirlineReporter has been invited to attend this special “preview” for the media.

The hook from the invitation: there will be “some very exciting announcements to unveil about their continued growth and expansion in Los Angeles, including new services, partnerships, and programs that will be rolled out in 2016 at LAX and citywide!”

What could this mean? Does American have some big news for flyers… or will it be all fluff and circumstance?