Qatar Airways (QR) launched service from Hamad International Airport in Doha, Qatar, to Seattle, Washington, on Jan. 29, 2021, two months ahead of schedule. It also marked the first new service to Seattle-Tacoma International Airport since the COVID-19 pandemic began.
Inaugural flights are always a joy to cover – you get to see other media colleagues and friends, there’s always a bit of a festival atmosphere, and, best of all, you get to go out onto the ramp at a busy international airport to take photos and enjoy the experience of being airside.
Qatar now serves the three largest cities on the U.S. West Coast: Los Angeles, San Francisco, and Seattle. The Seattle service will be served by Boeing 777s with 42 seats in Qsuite business class and 312 seats in economy. The Qsuite seat layout is a 1-2-1 configuration, and economy is 3-4-3. Seattle service begins at four times weekly (Mondays, Tuesdays, Wednesdays, and Fridays), and is scheduled to switch to daily service on July 1.
The new Seattle service will offer connections from the U.S. to global destinations in Africa, India, Nepal, and Pakistan, among others. The national carrier of the State of Qatar continues to rebuild its network, which currently stands at over 120 destinations with plans to increase to more than 130 by the end of March.
Before the inaugural event, I had the opportunity to chat on the phone with Mark Drusch, SVP of Revenue Management, Alliances and Strategy at Qatar Airways, who’s based in Doha.
“We understand that there are Somalis in Seattle who want to go home â€” we know where our customers need to fly. We have flown a robust schedule even in the depths of covid, so weâ€™ve had our finger on the pulse of the market and have been able to accurately gauge the movements that are required,” he said, citing strong pent-up demand for travel to East Africa, Southeast Asia, and the Indian subcontinent.
Further, covid has opened up a wave of interest in travel to exotic/under-visited destinations. “We have got a massive developing market between the U.S. and more exotic beach destinations like the Seychelles,” Drusch said. ‘People want to go someplace a little more isolated, and that market has developed quite nicely.”
He also cited the attractiveness for the airline of the strong business environment in Seattle and the Pacific Northwest. “This area has not had a problem during the pandemic,” he said, adding that “the Pacific Northwest will rebound faster because of the kinds of businesses we have up here.”
Cargo is the one aviation sector that has seen growth since the emergence of COVID-19. “Our cargo market has just boomed during the pandemic. We are the largest passenger/freighter operation in the world, we were experts already in carrying cargo on freighters and passenger planes, and we’re flying the 773, which has lots of cargo capacity.”
Asked if Qatar sees itself as being in competition with Emirates for connecting passenger traffic, Drush said, “Lets be honest – the airline industry is very competitive, but weâ€™ve been different than Emirates – theyâ€™ve pulled back from the U.S. and Europe. Weâ€™ve continued to be in the market for our customers; in the middle of covid we repatriated almost 2 million people.”
Qatar Airways Privilege Club and Alaska Mileage Plan members can now earn frequent flyer miles on both carriers. Beginning March 31, 2021, members can also redeem frequent flyer miles on both carriersâ€™ full networks and elite oneworld Ruby, Sapphire, and Emerald status perks, including lounge access.
Of interest to those in the Pacific Northwest who are Alaska Airlines frequent fliers, Qatar is part of the oneworld alliance, which Alaska recently joined. Alaska Airlines will connect customers from the U.S. West Coast to Doha and beyond via its other hubs in Los Angeles and San Francisco, complementing existing strategic partnerships with JetBlue and oneworld carrier American Airlines.