Scoot vs Spirit. Their liveries are different enough, but it goes deeper than that – Photo: Bernie Leighton

Sometimes when airlines fight — we get entertained. The most recent throwing of the punches is between Singapore’s low cost carrier Scoot and US-based Spirit Airlines.

It would seem that Campbell Wilson, CEO of Scoot, has caught on to something that many might have noticed but filed away as merely a coincidence: branding similarities.

Spirit’s livery is much more in your face – Photo: Spirit Airlines

“So a little yellow birdie told us that a certain American airline looks familiar,” Scoot posted on their Facebook. “It looks like #ScootInspires their current campaign’¦well, we’re really flattered!” It becomes clear that the airline that Scoot is talking about is — wait for it — Spirit.

And Spirit has something to say about all of this.