If you haven’t heard about Spirit Airline’s new (and “omg shocking”) advertisements, they are causing quite a stir. They are once again stealing right out of the Ryanair hand book on how to get a load of free publicity.
What do I think about their ads? Well any airline that gets me blogging about their ads are doing something right, and I will leave it at that. IfÂ Spirit’s new ad is too saucy for you? Well maybe you shouldn’t take a look at the Avianova ad found by Matt Molnar with NYCAviation.
Sure, advertising 101 teaches you that skin sells, but come on. Anything about routes? Amenities? Costs? Nope. Does this sort of advertising work? Well the airline industry has had a history of sexy advertising. This shouldn’t come as a surprise that both Spirit and Avianova have risky advertisements, they are both partly owned by the same company, Indigo Partners.
What are your thoughts? Are the ads going too far?