Rico wants you to wear your ugly sweater.

Air New Zealand has been doing some pretty cool things to show off. From almost naked flight attendants to a furry foul-mouth-suave puppet spokes-dude named Rico entertaining us greatly. Now, they want you to entertain them by wearing an ugly holiday sweater. Oh come on, I bet you have one somewhere… check the back of your closet. If you don’t, check out your local thrift store they seem to always have a great selection. It is worth the effort, because if you find a winner sweater, you can be a winner in Air New Zealand’s Ugly Sweater Contest.

That’s right. All you have to do is put on an ugly sweater, take a photo and send it in. If your photo makes Air New Zealand laugh (and cringe), you and a guest might be heading to New Zealand. You have until December 31st to find give it your best. I am guessing that Rico’s parents might have a few sweaters he could borrow for the contest based on his recent photo, hurry and beat Rico. GOOD LUCK!

EDITOR-IN-CHIEF & FOUNDER - SEATTLE, WA. David has written, consulted, and presented on multiple topics relating to airlines and travel since 2008. He has been quoted and written for a number of news organizations, including BBC, CNN, NBC News, Bloomberg, and others. He is passionate about sharing the complexities, the benefits, and the fun stuff of the airline business. Email me: david@airlinereporter.com

Plane Spotting at Haneda Airport in Tokyo, Japan

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