Shenzhen Airlines is the fourth largest domestic airline operating in China and started flying passengers in 1993. They have a fleet of over 100 aircraft, including the Boeing 737 and Airbus A320. Shenzhen is planning to have 180 aircraft by 2015.
The back part of their livery is red, with the front half white. They have recently made a change to make the red area longer, which works well in theory, but in practice it has caused problems with being able to read their titles. Looking at the older version of their livery, the full “Shenzhen Airlines” is all on the white. The new paint scheme puts the airline’s name partially on the white, but also partially on the red and gold striping, making it very difficult to read at a distance.
The tail sports the “National Roc.” According to the airline’s website this is “the totem aggregating the traditional and modern Chinese cultures.Â Â The design is harmonious and the colors of red and gold are gloriously linedÂ with one on the other, agglomerating the soul of the oriental culture.Â Tallness and straightness, fullness of vitality, are the reflection ofÂ progress and prompt response.”
Overall, I think it is a great livery, my only suggestion would be to move the English titles back onto the red and make them white.
Photo by Jeremy Dwyer-Lindgren