A new and exciting concept has popped up at Los Angeles International Airport (LAX). Those who fly regularly on a particular airline or have no problem paying for the First Class ticket get to experience the VIP airline lounges often.
Now, you don’t have to have thousands of miles or thousands of dollars to be treated like a VIP. A new pay-by-the-hour lounge at LAX gives you ability to get VIP treatment at an economy-seat price.
For only $10 for an hour, $25 for three, $35 for five or $50 for the entire day, you can hang out at reLAX Lounge. The lounge has top-notch amenities, free wi-fi, free refreshments, some snacks and amazing views of airlines outside the window. It is located before the security check points, so if you are flying out, have a layover, or waiting for an arriving flight, you can enjoy the amenities.
I asked Walter Vergara, the creator and marketing director, about how business was doing. “Business is doing well better than expected, there is a real need for this product specially when so many business class travelers are flying economy due to the economy and companies cutting back,” Vergara said. He also told me they were looking at opening additional locations at other airports by the end of 2010 or early 2011.
I asked about what the space reLAX is currently taking up was going to be used for. Vergara told me originally the airport was going to use the space for public concessions, but while LAX was building their mutli-million dollar VIP lounges they used the reLAX space for a temporary airline lounge. After the airlines moved to their new homes, reLAX was created and opened December 4, 2008.
Harriet Baskas, who is a columnist for USA Today and MSNBC and writes her own blog, was recently at LAX and took a look at what reLAX offers. She was welcomed to view the reLAX Lounge without having to pay the $10. However she told me, “I would, however, be willing to pay that $10 for the first hour another time – for the Wi-Fi, the great view, the comfy chairs, and especially the snacks. I paid more than that for a lot less out in the food court.”
* More photos of reLAX