Not too long ago, Seattle-based Horizon Air flew CRJ-700s for the Alaska Air Group. Then, Horizon announced they would get rid of the CRJ-700s and only fly a fleet of Bombardier Q400s). Shortly thereafter, Alaska announced they would absorbthe Horizon brand. Now, Alaska Airlines has contracted out with Skywest to fly Bombardier CRJ-700 regional jets on some of their west coast routes.
The Alaska Air Group felt there was still a need for a 70-person regional jet to serve some of their west coast destinations, resulting in Alaska Airlines contracting with Skywest to fly 22 daily CRJ-700 flights between Seattle/Portland and Burbank, Fresno, Long Beach, Ontario and Santa Barbara.
Interesting enough, Skywest is leasing the CRJ-700s from Horizon Air and flying them for Alaska under the new brand. The regional jets will sport the Alaska Airlines livery with a smaller “Skywest” on the fuselage. The interior will have blue leather seating, to match what you might find on an Alaska Air Boeing 737. However, the service will mirror what you would expect from flying on Horizon Air (yay free beer and wine).
“Alaska’s goal is to create a consistent customer experience on all of its regional-aircraft flights and provide a level of service including beer and wine that will compete against other regional airlines that offer a first class cabin,” Marianne Lindsey, Alaska Airlines Corporate Communications explained to Airline Reporter. “Coffee, napkins, cups, the inflight magazine, flight attendant uniforms and flight attendant announcements will match Alaska’s. Boarding passes and a decal next to the aircraft boarding door will indicate the flights are being operated for Alaska by SkyWest.”
Horizon hopes to have a single fleet of Q400’s by June 1st, matching Alaska’s single fleet of Boeing 737s. It becomes more economical for Horizon to lease the aircraft through Skywest since they have many more CRJs in their fleet, allowing economies of scale that Horizon or Alaska cannot match.
Horizon Air employees are trained to work with the CRJ-700, but since they will now be operated by Skywest, there will be some operational changes that have required employees to go through some re-training. “More than 2,200 employees at Alaska, Horizon, SkyWest and our partner vendors have been trained,” Lindsey explained. “More than 40 computer systems have been integrated and more than 400 processes have been confirmed–all to ensure safety and compliance, as well as a seamless product for our customers.”
Alaska didn’t indicate that it immediate plans for additional routes to be flown by the CRJ-700s. “We’re continually evaluating demand in all Alaska markets and will ensure the aircraft type and frequency (or capacity) continue to match demand throughout the Alaska system,’ Lindsey confirmed.
I would imagine there could be some hiccups with so many changes happening at one time for the new Alaska, old Horizon and the addition of Skywest. However, Alaska has a good track record of keeping people informed and trying to make the changes unnoticeable to their customer. Although many of us airline geeks will notice a change of aircraft type and livery, most people just want to get from point A to B as safe and cheaply as possible.
Being a Seattle native, I have mixed feelings seeing the Horizon brand slowly going away. Alaska needs to be able to compete and keep themselves a strong independent airline. They have weathered many economic downturns without having to sell or merge. It is a love/hate relationship and it helps that Alaska Air’s livery looks so darn good on the Bombardier Q400 and CRJ-700.
Things of interest:
* Schedule of the Skywest CRJ-700s
* Photo of CRJ-700 in Horizon livery (N601QX which is now N215AG)
* An ex-Horizon CRJ-700 caught in Atlanta (N604QX)
* Photo of Alaska livery on CRJ-700 in flight (N215AG)
* Another photos of CRJ in AS livery on the ground (N215AG)