Browsing Tag: Merger

United Airline's new livery and logo (does it look familiar?)

United Airline's new livery and logo (does it look familiar?)

While I was out of town last week I was trying to keep up on the United Airlines and Continental Airlines merger. The news is pretty old right now, so I am not going re-hash all the talk about it [check Google News for the stories if you haven’t heard]. When hearing about the merger one of the things I thought about was the combined livery.

I have not been a fan of United’s most recent livery. The blue and white looked aged when it first came out. They have also been very slow to change over from their last livery (which I like better) to the newest one. While flying Continental recently, I realized how clean their livery looks. The blue and gold. Simple, classy and timeless.

I was really happy to see that with the merger, the United name will survive, but so will the Continental livery. The “Continental” name will be replaced with “United”, but the golden globe will stick around. I will miss the “U” from United Airlines, but overall, I think this is a very wise idea. Not only will part of Continental still survive the merger, but United will end up with a better livery.

My main fear is it will take forever for United and Continental to share the same livery, I just hope that is not the case.

Check out their merger website for the most up-to-date information.

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A United Airlines A320-200 lands while a Continental Boeing 737 is in the background.

A United Airlines A320-200 lands while a Continental Boeing 737 is in the background.

Back home! It is a good feeling. One downside is I have a week’s worth of stories to catch up on, since I had limited internet access. I figured I would share some of the more interesting stories I found with you, in case you missed them too!

* Aeromexico is cutting flights after the new Arizona immigration reform, via BlueTales.
* United Airlines celebrates 80 years of having flight attendants, via Seattle PI.
* Airlines collected $7.8billion in fees last year. Yes, that is billion and yes, they will not be going away anytime soon, via Today in the Sky.
* The Boeing 787 Dreamliner lands at San Antonio for additional testing, via Randy’s Journal.
* United Airlines and Continental Airlines decide to merge, via Things in the Sky.
* Comparison how the new UAL/CO merger stacks up to its competition, via Airline Biz Blog.
* UAL/CO merger compared to TWA merger, via AviationWeek.
* Continental CEO apologizes for calling US Airways the ,”ugly girl,” via Today in the Sky.
* Monitor what your kids are watching, while flying, via Runway Girl.
* Video re-creation of the Turkish Airlines crash in Amsterdam last year, via Flight Global.

Anything else interesting happen that I might have missed?

Image: Rich Snyder

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Frontier Airlines Airbus A319 (N928FR) taking off from Seattle, WA.

Frontier Airlines Airbus A319 (N928FR) taking off from Seattle, WA.

Last year Republic Airways bought both Midwest Airlines and Frontier Airlines. Back in February the chairman of Republic, Bryan Bedford, stated he wanted to unify the brands. He said that Frontier and Midwest have “great brand value,” and that the combined airline will “keep the best of both of what is Frontier and Midwest.”

Some have stated there is a desire to change the Midwest name, since the combined airline will be flying to many more locations than just the Midwest. However many airlines don’t fly just where their name suggests [ie Alaska Airlines flies to Hawaii, Southwest flies to Ft Lauderdale, FL], so that is not a huge deal in my mind. But having a consistent brand is important. Before the purchase, people knew what to expect flying Frontier: leather seats, Direct TV, a cute animal on the tail etc. However, after the purchase the airlines shared aircraft across brands and the consistency was gone.

Having one brand will save on marketing money, create pride for the workforce and allow brand loyalty with customers.

Today, Midwest and Frontier announced via live internet feed that their new combined name will be “Frontier Airlines.” This means those awesome animals on the tails will be around for a long time and the Midwest Airlines brand will die [RIP].

“This decision was an emotional one for everyone involved,” said Bedford. “While the research showed that customers preferred the Frontier brand, they also expressed a strong loyalty to both brands based on affordability, convenience, destinations and delivery of a differentiated experience. As we work to integrate these two brands into a unified Frontier Airlines, you can expect to see a lot of influence from the Midwest brand. This will include the introduction of the iconic Midwest Airlines chocolate chip cookie on all Frontier flights this summer.”

They don’t just plan a unified name, but they also plan to expand their service at their Denver (ten new destinations) and Milwaukee (five new destinations) hubs. They hope to fully combine both airlines in a pretty quick time line of 12 to 18 months. A Web site has been developed to communicate with the public throughout this process at

Image: drewski2112

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British Airways has announced that it is going to merge with long-time partner Iberia. Even though both airlines will keep separate identities (for now) they will still have a combined 450 aircraft and over 250 destinations.


This comes as no surprise as more and more airlines are looking to merge and save money and resources. Even though the BA chief executive Willie Walsh says it is “far too early” to say if any jobs will be lost, it is most likely the new combined airline will need to cut jobs to help save on costs. 

Source: The Press Association Original Image: Thomas Becker