Change is inevitable — especially in the airline business. Change can be all fine and dandy when you are talking about it conceptually, but when the time comes, it is not always easy. As you probably know by now, Alaska Airlines and Virgin America merged, and the red/white Virgin livery is quickly being retired. Virgin was known to be a bit risky in their branding and marketing…. and Alaska played it a bit more safe. Although Alaska will be sending the Virgin America brand into the history books, it has been important for Alaska to incorporate some of the Virgin culture into the new merged airline. Not just for the customers who loved the Virgin product, but also for the employees who are in the process of getting to know their new family.
I was recently invited to fly down to San Francisco (SFO) to get a first hand look of the new Alaska Airlines product that will soon be found across the fleet. At gate 54B, the airline had set up walls, and inside were a variety of new products to be experienced. Also, there were experts to answer your questions about what was new. There was a special treat, too. What better way to put it all together than to take a special VIP flight on one of their Airbus A321s (that previously flew for Virgin America, obviously)?
I was interested to see the balance Alaska decided on, and get a better idea of my hometown airline’s future.