The current PDX carpet design which has such a cult following – Photo: Port of Portland/PDX

Portland Airport staff in the late 80s would never have imagined that over 20 years later, a cult following would beset their airport; specifically, the carpet. What has surprised the Port of Portland (PDX) and locals alike is how this simple floor covering has turned into a phenomenon.

How does a piece of carpet become so well known? We put out a tweet one afternoon with just a small glimpse of the design and within seconds, numerous people had correctly guessed what it was, and they were not all Portland locals either. What makes this carpet so special?