I know, I know… everyone and their mom does “year-end review” stories. I am adding one more. Really, this is more for me and our team to look back to see what and how we did for the year. While I am at it, I might as well share, right?
This was the first full year where I sort of half-assed it. Probably not the right word to use, but I am going with it. July 2018 will mark the 10th year I have been running this site. A decade. For many of those years we published one story per weekday, week after week. That takes quite a bit of time. Even just editing and formatting another person’s story can take hours. And all those emails — they never stop.
I was driven by passion and love of airplanes. I also was hoping to make this a full-time business. In 2016, I was given the opportunity to try to make that happen and I hated it. I started to lose the love for the site and that wasn’t cool. So, I decided to get a job that I love and turn AR back into a hobby. This was the right call — I am happier now than I have been in a long time.
Of course there have been consequences. We have moved from a very consistent five stories per week to one, two, maybe three. I think there was one or two weeks with zero. I wish we could have daily content — I love reading our stories myself. However, the time commitment wasn’t sustainable, and that’s okay.
The number of stories might be down, but I don’t think we have half-assed the quality of our content. I am really proud of our stories and what we have been able to accomplish this year. I feel so grateful to have so many amazingly talented and passionate folks that have been able to share their experiences on AR.
Of course it is nicer when we write stories and people are there to read them. As expected, our traffic is down compared to previous years, but not as much as I thought. We still had over 3 million visitors to the site in 2017 and we’ve grown to over 100,000 Twitter followers. A huge thank you for sticking around with us, and hello to our new friends!
Alright, let’s move a bit away from the emotional stuff and let’s get into some stats (hey, we have something for everyone here).