Travelport has rounded off an 18-month branding project by launching a new high-end B2B commercial entitled ‘We’re There’. The video portrays how Travelport is redefining travel commerce through innovative technology solutions, while conveying how every single second, everywhere in the world where travel is searched, shared, bought or sold, Travelport is there. The film ends by revealing that every journey, itinerary and location shot in the ad, and those undertaken by the crew that made it, were searched, booked and paid for on Travelport’s Travel Commerce Platform.

Established in 1971, Travelport now has  400+ of the world’s leading network airlines and low-cost carriers, 650,000+ unique hotel properties, 35,000 car rental companies, 12 major rail networks and 67,000+ travel agencies at their disposal whilst also providing distribution, technology, payment and other services for the $8 trillion global travel and tourism industry through 3 succinct strategies:

– Connect, share and promote
– Search, sell and pay
– Partner, build and innovate

Screenshot 2015-11-07 23.05.15

Gordon Nardini, Senior Director, Marketing at Travelport commented: “Our ‘We’re There’ commercial not only helps us explain the value that our platform brings to the travel industry, but also the very human side of our business, which is about helping people to get wherever they need to be all around the world, for a huge range of reasons. The film shows how we help the travel industry and the world’s travellers in so many different ways.”

Penni Hardy, Senior Manager, Global Brand, Travelport added: “Travelport believes passionately in getting the best brains together, and this commercial has been a creative collaboration between the brand teams in Langley and Atlanta, the team at Purple Creative and Connected Pictures. Everyone who has been involved has made their mark and we’re very proud of not only the final film, but also the way we have all worked together to make it happen.”

You can watch the commercial here, see their website or follow them on Twitter.

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Brian A.

As a long time reader of your blog so sad you had to shill to corporate sponsorship all objectivity lost in my eyes.

Sorry to hear that Brian. I would love to work long hours to bring great content to all of our wonderful readers for free, but unfortunately, my rent, car payment and credit cards won’t take airline stories for payment :). Not to mention that our monthly server costs are more than some car payments.

I think it is unfair to lose trust with us because we provided a sponsored post, from a legitimate company. Every media outlet is going to have advertising in one way or another. Look at cable TV… you are paying for the cable, have to watch commercials and some shows are even still sponsored. We aren’t going that route.

I hope that our over 7.5 years, over 2300 posted stories, being on countless other media outlets, and just being good people is enough to keep your trust.

David | AirlineReporter

Although some advertising can be annoying, I appreciate the opportunity to learn about new things and engage with the advertisers. I have been reading airline reporter for a while and these guys work hard, don’t have pop up ads, aren’t trying to sell you credits cards in their posts. If you do not like the posts, just keep on scrolling imho.

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