Boarding an Alaska Airlines Boeing 737 at Burbank. Image by Colin Cook.
It used to be that most major airlines shared commonalities in the way they boarded passengers. However it seems that each airline has so their own boarding processes that it’s hard to keep up. Sure, the way an airline boards likely won’t sway a decision on which airline to fly, I wanted to put together a list of how some of the major airlines operate their boarding process.
As one would expect, the majority of airlines give priority boarding to their elite level fliers. Having personally achieved even a low level MVP with Alaska Airlines I can say that I would never want to go back to being just “one of the herd.” While I haven’t gone on a “mileage run”, there are many well documented stories of folks taking a quick trip just for the sake of achieving elite-level status.
With precious overhead space and many airlines now charging for checked luggage it’s become a race to get on board as early as possible. While some low cost carriers are now charging for carry-on bags, the major US airlines typically allow one carry-on bag (i.e. a roller bag or other bag for the overhead bin) and one personal item (laptop bag, purse, backpack, etc). Since many travelers are now bringing a large carry-on bag, boarding times have soared. An article in the New York Times suggested that boarding a plane with 140 people in the 1970’s took about 15 minutes which has more than doubled to 30-40 minutes.
Without further adieu, here is how the various airlines handle their boarding procedures (a small note: these are all the boarding requirements as found by AirlineReporter.com at the time of publishing. These change frequently, so please add any changes/ideas to the comments and listen to all gate announcements for proper boarding proceedures):
How does Air Tran board? – This airline’s boarding procedures will undoubtedly change as the integration into Southwest takes place over time. Southwest operates a 737 only fleet and is in the process of subleasing Air Tran’s Boeing 717 planes to Delta. Presently, Air Tran pre-boards unaccompanied minors, passengers traveling with an infant, and passengers needing special assistance prior to general boarding. Like many other airlines, Air Tran utilizes a zone boarding process.
How does Alaska Airlines board? – Being based in the Pacific Northwest, I fly Alaska more than any other airline. Their boarding process is pretty straightforward. They don’t mess around with zones or boarding groups and have a seemingly more streamlined approach. They begin with preboarding – those customers who are traveling with children or need some additional time to get down the jet way. After preboarding, they invite First Class, Alaska Airlines MVP and 75k elite level fliers. Next are passengers seated in row six of the main cabin (bulkhead row at the front of economy) and Alaska MVPs and partner elites. After that, they board from the rear of the plane starting with passengers seated in row 15 and higher. Finally they open to general boarding at that point. It’s a pretty well organized system and tends to work well.
STORY: Flying First Class on Alaska Airlines
Boarding an Allegiant MD-80 in Bellingham. Image from David Parker Brown / AirlineReporter.com.
How does Allegiant board? – Allegiant offers many different add-ons to their standard fare and does a nice job of providing ala carte service where you can add additional services to their basic fare. Among their options are Priority Boarding for $9.99 (allows you to board first), Premium Seat Selection $9.99 (an assigned seat near the front or exit row), Standard Seat Assignment $6.99 (assigned seat towards the back of the plane). You can certainly opt to fly without paying any of those additional fees, but be prepared to sit in a middle seat. Their boarding process allows people that paid for priority boarding to board first, followed by those who need a little extra time. Then passengers who paid for the standard seat assignment are allowed to board followed by those who do not have seat assignments but have young children. Lastly it goes to open seating and people get to fend for them self to find an open seat.
STORY: Flight review flying Allegiant Airlines
How does American Airlines board? – American is one of the airlines that actually disclose their boarding process on their website. Many airlines do not give a specific process but simply expect you to pay attention when you get to the airport. American employs a process similar to most of the other legacy carriers in that they give priority to elites and then general boarding. Their process consists of preboarding First Class, Uniformed Military, AAdvantage Executive Platinum, and oneworld Emerald. On aircraft with three class service, Business Class is boarded next. The next group consists of AAdvantage Platinum and oneworld Sapphire, followed by Priority AAccess and oneworld Ruby. From there, American is in the home stretch boarding groups 1-4. Of course this could all be changing with the airline merging with US Airways.
STORY: Taking American’s 737 Sky Interior Delivery Flight
How does Delta Air Lines board? – The world’s largest airline by passengers carried and fleet size has developed a good reputation among both business and leisure travelers. They utilize a zone boarding process similar to many of the other large airlines. They first offer preboarding to their Sky Miles Medallion elite level fliers (Diamond, Platinum, and Gold) and passengers traveling in the first class cabin. On international flights they then invite passengers traveling in BusinessElite, Sky Miles Medallion Silver frequent fliers, and partner elites to board. Delta then begins general boarding via a zone process beginning from the rear of the aircraft. Depending on the size of the plane and whether it is an international or domestic flight, Delta can have as many as nine different boarding groups.
How does Frontier Airlines board? – Denver’s hometown airline has been undergoing some big changes in recent years. Frontier uses a zone boarding style similar to many other carriers, beginning with preboarding for passengers with special needs, which include passengers who need assistance and unaccompanied minors. Similarly to Jet Blue’s Silent Boarding group, they do not announce a special boarding for this group. The one nice thing is that you don’t have to make a reservation in advance for the extra time, whereas you do on Jet Blue. Frontier then invites their Summit Members to board which is the top tier of their EarlyReturns frequent flier program. They then begin priority boarding and Zone 1 which includes Ascent members (second tier of EarlyReturns), as well as people traveling on a Classic Plus fare or seated in Stretch seating. Next, they invite families with small children and passengers requiring additional time or assistance to board. They also have a separate boarding group here for people who are not utilizing overhead bins (it pays to pack lightly). After that, they begin boarding with Zone 2, which are passengers in Select seating. Finally, they board Zone 3 which is pretty much anyone else. So while Frontier technically only has three zones, they really have seven different boarding groups.
STORY: Review flying Frontier Airlines to Denver and back
A JetBlue E-190 in Boston. Image from David Parker Brown / AirlineReporter.com.
How does JetBlue board?– As is typically true with most things JetBlue, they try to keep their boarding process simple. They begin with pre-boarding which they call Silent Boarding. This is a service that must be requested in advance and is designed for people who have requested or appear to need additional time boarding. The interesting bit is that they do not make a gate announcement (hence the Silent Boarding name), so it is up to you to request this service and show up at the right time. After Silent Boarding they begin priority boarding for Mosaic and Even More Space customers. Mosaic is their elite level program which has many of the same benefits as competitors (priority security lane, preferred seating, 2 free checked bags, bonus points, and dedicated customer service line). Even More Space is an option that you can select when booking and just like it name suggests you get more space.
JetBlue then invites families with children under the age of 2 and other individuals who need additional time to board. It’s interesting that they have their Silent Boarding and then a separate pre-board for people who may need additional time. Finally, they board from the rear of the aircraft forward in five row increments. This begins with individuals in rows 20-25, then 15-25, 10-25, and lastly 5-25.
STORY: Flying JetBlue from the Bahamas to Boston in an E-190
How does Southwest Airlines board? – Southwest is unique since they do not actually assign seats. So it’s still important to get a good boarding group to ensure a good seat and overhead storage. Their overall process contains a boarding group (A, B, or C) and a number (1-60) and they have passengers queue up in the boarding area in a line according to the boarding group and number. Some have called this process a “cattle call,” but really it seems like less people end up standing around waiting to be called than with other methods. Alternatively, you can buy a Business Select or EarlyBird Check-In to be among the first to board. For frequent fliers, it is a pretty simple boarding process, but it seems that people who do not fly often, easily get confused on how to board a Southwest plane.
STORY: Guide to getting a good seat on Southwest Airlines
How does Spirit Airlines board? – Spirit is the ultimate King of low cost travel and their boarding process and baggage policies reflect that. Like Allegiant, their base fares are always amongst the lowest but Spirit is betting you will purchase additional services. They not only have fees for seat selection but also other amenities such as checked baggage and soft drinks on board. Spirit employs a zone boarding process similar to many airlines with some differences. They allow unaccompanied minors and others requiring assistance first, followed by folks sitting in their Big Front Seats (first row or two depending on aircraft that are in a 2-2 layout and have better seat pitch), and then the remaining zones 2, 3, & 4. The one difference is that they board from the front to the back.
How does United Airlines board? – No sooner than I finished writing the original section on United, the airline made yet another change in their boarding process. This marks the fifth time in less than two years that the airline has changed their procedure. This is not surprising as mergers always result in some chaos, but it would seem smart for the airline to stick to one process for a while — hopefully this one will stick.
Under the new process, they begin with pre-boarding of customers with disabilities, Global Services, and uniformed military personnel. Following that, Group 1 is invited to board which included Global Services (for customers that did not pre-board), Premier 1K, Premier Platinum, and their premium cabins. Group 2 is essentially for all of the United and partner elite fliers including Premier Gold and Silver, Star Alliance Gold and Silver, MileagePlus Presidential Plus and Club cardholders, MileagePlus Explorer and Awards cardholders.
It’s interesting that United does not give greater priority to their Gold and Silver level fliers – someone who holds their credit card is given the same boarding priority. United has really been pushing their Explorer credit card so it’s no surprise they used priority boarding as a selling point. United then opens up for groups 3-5 for general boarding from the rear of the aircraft. Unlike other airlines, they no longer give priority boarding to families traveling with infants or young children. Those families must board when their group number is called.
How does US Airways board? – Much like other legacy carriers, US Airways uses a zone boarding process. They begin with preboarding of First Class / Envoy, Preferred members of their Dividend Miles program, and Star Alliance Gold members. After preboarding, zone 1 consists of the bulkhead row and exit row seats without under the seat storage. It’s interesting that they allow exit row seats without under the seat storage to board early. I realize that these folks have responsibilities since they are in the exit row, but does it really take them longer to board?
Zone 2 is made up of US Airways Premier World MasterCard holders, US Airways Visa Signature card holders, ChoiceSeats, and Exit row seats with under-the-seat storage. Much like United, they have given their credit card holders a priority boarding group. At least the elite members of their Dividend Miles program get a higher priority (United has the same boarding priority for Gold and Silver elites as they do for their credit card holders). Finally they board from the rear forward beginning with zones 3-5. It’s a fairly straightforward process which is nice.
Virgin American Airbus A320 at LAX. Image by David Parker Brown / AirlineReporter.com.
How does Virgin America board? – Virgin American starts with allowing their First Class passengers to board before allowing folks with children and disabled people who need a little more time. Then they move on to Main Cabin Select, which are in the first row of economy and the exit rows so they have more legroom. The Main Cabin Select fare also comes with complimentary food and drinks and one free checked bag. After those two groups, they board the Main Cabin Express group. Ultimately, this is just an add-on that you can purchase to be among the first to board.
Being that I really like to be sit near the front and be able to get off the plane as soon as possible, this fare is quite appealing. Finally, they move on to a group based boarding process, starting with A and moving through the alphabet. I recall on one flight it went groups A-D, but on another it went A-F.
STORY: Flying in Virgin America’s First Class
Hopefully this article can provide some insight the next time you are traveling and are curious about how different airlines board. In the comments, be sure to talk about your boarding experiences and which processes do you like (or hate the most)?
Related links in airline boarding:
||This story written by…Colin Cook, Correspondent.Colin is an avid AvGeek who works in finance and is based in the Seattle area. He has an immense passion for aviation and loves to travel as much as possible.
A nice big sign welcomes you to the Virgin America Loft – Photo: Mal Muir / AirlineReporter.com
Virgin America has tried to differentiate themselves from all the others by providing a better product than others, not just in flight but on the ground as well. They have all but taken over Terminal 3 in Los Angeles International Airport (LAX). When Alaska Airlines moved out of the terminal over to Terminal 6, it left a big empty space in the upstairs area at T3. This space was at one time the Alaska Airlines Boardroom, but as of early December, this is now Virgin America’s first airline lounge, known as “The Loft”
Unlike most airline lounges, there is no memberships for sale; the lounge is open to anyone with a Virgin America ticket and a willingness to pay the entry fee of ($40). Not even the top tiers of Virgin America’s own frequent flier program, Elevate, get unlimited access (they get a few passes). Thankfully they do allow access to passengers who have Virgin Australia Velocity Gold & Platinum members free of charge (of which I am one coincidentally). It is also the lounge for those passengers who are flying Virgin Australia Business Class to Australia.
BONUS: Video tour of Virgin America’s The Loft at LAX
The lounge is located upstairs above the main terminal area, but unless you knew it was there, you would probably walk straight past it. If you did notice the sign directing you up the steps there is still a very non-descript doorway, which with the push of a button, you are allowed into a very modern and fashionable lobby. The dominating feature of this lobby is the glass partition with the engraved Virgin America aircraft (something that would look great on any AvGeeks wall).
Even though T3 was packed full of people, (thanks to the daily arrival of the international flights from the South Pacific and Asia and their connecting passengers) when I was visiting the lounge was nearly empty. This gave it a feeling of an oasis away from the mass.
Does that Face look familiar? It should, its Richard Branson
Even more disturbing is the female signage looks like Richard Branson
As you leave the lobby behind the glass partition are the bathrooms (sadly no showers for those wanting a quick freshen up after a long day in the LA sun) and from there the lounge is divided into two main areas. To your left is the “TV room” with some very comfy, albeit unique looking seats in clusters around very low tables. To your right is the main lounge area and bar, with the a buffet connecting the two. As you would expect for an airline lounge in North America your snacks are free.
The spread for breakfast was a wonderful array of small pastries and muffins, cereals, breads for toast (and all the usual adornments such as peanut butter, jelly etc.) and even some cold bites like a smoked salmon bagel or a fruit salad wrap.
The lunch spread was also lovely with cold salads and wraps along with sushi and some cold meats and cheeses for a sandwich (with every condiment you could want). And if you want to plan ahead, you can check out The Loft’s food menu on Virgin America’s website.
Pair that up with the fully staffed bar serving cocktails, beer on tap and also wines in lovely big stem less glass ware and you have yourself a great experience.
Feel like something on the softer side? There is also Espresso (with a choice of beans), the usual soft drinks and some lovely flavored ice water (lime and a pineapple strawberry combination on offer that day). Even a pair of binoculars adorns the bar to allow you to check out the Hollywood sign (though I know a number of AvGeeks who would use them to check out who is on the downwind leg for landing).
Binoculars provided to check out the Hollywood Sign or that 747 on Downwind to 24R – Photo: Mal Muir / AirlineReporter.com
One thing that does remain from the old Alaska Boardroom days is the floor to ceiling windows. In my opinion, they provide some of the best runway views available at LAX. With a straight view out onto the taxiway and the parallel north runways (24L & R), this is a prime location to sit back and enjoy the view with a drink or a snack. You don’t even need a great lens or set up to get good shots. A small point and shoot camera should get some nice close up shots of the heavies as they go past.
The seats in this area are comfortable & relaxing, combined with the free Wi-Fi, this could mean that long layover between flights is spent being as productive or as chilled as you desire.
For someone who has 4 or 5 hours to wait after an international connection or between flights in LAX, the Virgin America Loft seems like good value considering the price and all the inclusions on offer in the lounge. Your entry fee would easily be covered after a number of cocktails and some food at the usual terminal pricing (and of considerably better quality compared to a Burger King or Starbucks probably). For me though, those views are the sell, the rest is just a bonus!
||This story written by…Malcolm Muir, Lead Correspondent. Mal is an Australian Avgeek now living and working in Seattle. With a passion for aircraft photography, traveling and the fun that combining the two can bring. Insights into the aviation world with a bit of a perspective thanks to working in the travel industry.@BigMalX | BigMal’s World | Photos
I talk about airlines and airplanes a lot; it’s a part of who I am. Fairly often, my conversations about such topics end up on Virgin America. At this point, I am forced to divulge the fact that I had never been on Virgin America, a statement which is often met with a blank stare followed by the response, “really?”
Most of my domestic flights are on JetBlue and Delta, simply because of their much larger route network out of New York, where I am based. When I finally had the opportunity to give Virgin America a try, I immediately jumped at the chance. I flew from New York’s John F. Kennedy International (JFK) to San Francisco (SFO) and back in 12 hours as part of a media event, so travel was paid for by the airline (note: the airline paid for my trip, but all opinions are my own).
At JFK, Virgin America is based out of Terminal 4, which mainly houses international carriers. Virgins gates are in the A concourse, which is simply not where you want to be. With extremely limited restaurant and shopping options there, you will want to spend as little time as possible at the gate. Thankfully, Terminal 4 is undergoing a massive renovation which will remedy this issue. The terminal is in the process of unifying the two security checkpoints, and when complete, passengers will have access to a markedly wider selection of restaurants and shopping.
Virgin Americas gate at JFK T4 does not stand out in any way over any other domestic airline. There is no fancy seating, no nice lighting, and not so much as power outlet in sight. However, the instant you board the aircraft, things immediately start to change.
Most passengers will quickly notice the colorful mood lighting, which is a great upgrade from the typical dim white fluorescent tube lighting. At first it might appear the lighting is all LED, like we are seeing in new Boeing interiors, but it is actually a combination of fluorescent tubes and white LEDs with a color gel on them.
It’s warm, inviting, and just overall pleasant. Once settled, I found the seat to be quite comfy. The adjustable head rest is a great addition to the black leather seat. At 6’2’’, legroom was not an issue, as I had room to stretch, something becoming increasingly rare in economy.
Virgin America features one of the most advanced in-flight entertainment systems I have ever used, and I took this opportunity to put it to the test. The system, called RED, features movies and TV shows on demand, live satellite TV, food and drink ordering, and other information features. What I liked most about the system was how responsive it was. I never encountered any lag in the system, which makes the user experience quite enjoyable. I was thankful that the live TV was free, as I found the other selections a bit too expensive for my taste. The satellite TV selection is limited to 18 channels compared to 36 on JetBlue, and certain channels did not work, but I was always able to find something to watch.
One thing that did irk me about the entertainment system was that there seemed be a lot of features that either didn’t work, or weren’t yet available. For instance, on the main menu there is a button labeled “read,” but when clicked, a message told me that the feature is not yet available. A feature that is not yet activated should not be displayed as an option to the passenger.
I was able to follow up with Virgin American and they explained to AirlineReporter.com that they are, replacing the Read section with an Info Section, “that includes static content that will be updated every six weeks, but that relates to travel, destination and other info that is more ‘evergreen’ and that fits better with what guests want to engage with in-flight.”
Similarly, I had some issues with the program guide for the live TV. I would click on it and an error message would appear. That must have just been an isolated instance. Additionally, I would like if some on-screen reference was made to the tethered remote in the armrest. Had the passenger next to me not removed it first, I probably would never had known it could be moved.
My favorite part of the Virgin America experience was probably the in-flight ordering process. Virgin has done away with the traditional cart down the aisle system, and instead passengers order what they want through their screen and a flight attendant delivers it. I was extremely impressed at how simple the ordering process was, and how quickly items were delivered. If I could change one thing, it would be the inclusion of any free food option, even if just a small bag of chips. All food is purchase only in economy, no freebies except for drinks.
Once arriving to SFO, I made my way to my hotel and did not really check out the terminal. The following day, I made an effort to arrive at SFO early in the morning and was relieved to discover how beautiful Virgin America’s terminal was. Wide open spaces, bright, restaurant choices to satisfy even the most picky of eaters. This terminal clearly reflected Virgin’s attitude.
Unlike the terminal at JFK, SFO features lovely seating areas, classy furniture, free wifi and power outlets everywhere. These upgrades go a long way when it comes to unwinding after passing through security, and I wish any of these features were present at JFK.
Now that I have finally flown Virgin America, I can give an honest opinion of this high-tech, feature packed airline. While the airline did not disappoint, I’m not sure I would pay a premium over other airlines such as JetBlue for the privilege. The entertainment system may be more advanced and the mood lighting may create a brighter atmosphere, but overall, I felt the overall experience was different, but comparable. However, when compared to some legacy carriers that fly the route, I would absolutely consider upgrading to Virgin America.
The flight from SFO to JFK was a special media flight to fly the San Fransisco Giants World Championship Trophy to New York… stay tuned.
||This story written by… Jason Rabinowitz, Correspondent.
Jason is a New York City native who has grown up in the shadow of JFK International Airport. A true “avgeek”, he enjoys plane spotting and photography, as well taking any opportunity he can get to fly on an aircraft.
@AirlineFyer | FaceBook |
Virgin America, Breanna Jewel, sits at LAX after arriving.
VIRGIN AMERICA FIRST CLASS REVIEW BASICS:
Airline: Virgin America
Aircraft: Airbus A320 (named Breanna Jewel)
Departed: Seattle-Tacoma International Airport (SEA)
Arrived: Los Angeles International Airport (LAX)
Class: First Class
Cheers: Best domestic first class product, hands down.
Jeers: Please wash your windows.
Bottom Line: You get what you pay for and you shouldn’t feel bad paying for this.
Virgin America’s first class seats are spacious and colorful.
FULL VIRGIN AMERICA FIRST CLASS REVIEW
It has been a while since I have done a review on Virgin America and when I recently flew from SEA to LAX for #Dorkfest, I decided it was time for another review. I have flown Virgin America quite a few times, but always at the back of the (air) bus. I was hoping to review their premium product; First Class and luckily I made it work out. (Note: I paid for an economy ticket and was upgraded one-way by the airline to do the review).
Having a premium ticket gave me access to use the TSA priority line at SEA. My flight was leaving at 7:10am on a Saturday, so the priority line only saved me about a minute.
After getting through security with a first class ticket, do not expect lounge access. There is no lounge for Virgin America passengers in Seattle and lounges in New York, San Fransisco and Washington DC will cost you from $35-$75 to enter, even with a full fare first class ticket.
Have to love the Starbucks coffee sitting on the tray table in the Virgin America flight deck.
I was running a bit late and missed the first class priority boarding period. When doing a review, I prefer to board as soon as possible (or get pre-boarding access), but luckily the front cabin was still empty when I entered the A320.
It never gets old boarding a Virgin America flight. Where most other airlines welcome you with white lighting (snoozers), Virgin America gives you a pink and purple feast for the eyes.
Hunting down my seat, 1A, was not too difficult. After taking some photos and settling down I watched as the front flight attendant, Justin, was interacting with the kids boarding the plane. One was dressed as a superhero (seriously rad) and he was invited into the flight deck, but wasn’t having it (even super heroes have bad days I guess).
Every other child that boarded was given a similar invite, which most agreed. Well heck… I finally asked if adult-kids can go see the flight deck as well and I was more than welcome to do so. I have found that Virgin America is pretty welcoming to pre-taxi flight deck visits, which many other airlines are reluctant or just do not allow it.
After the kid in me got to check out the front of the plane, I was back to enjoying my pre-flight drink (coffee) and see what my seat has to offer.
If you love purple, you will love Virgin America first class. I had to take pretty photos inside the cabin, since taking photos of the outside weren’t happening.
The safety video, which features Richard Branson’s voice, has been playing for a while now, but I haven’t quite gotten sick of it yet. However, I wasn’t able to watch it on this leg of the flight. Those in first class can hear the video, but a flight attendant shows the safety features, since the TVs remain in the armrest.
My biggest problem with the entire flight were the windows being filthy. Not a huge deal for your average traveler, but one that needs (okay, maybe wants, but it feels like a need most times) to take photos out the window. The pain became much worse when our flight flew right by Mount Rainier and out of about 30 photos taken, none of them turned out remotely decent. At least there were great things to distract me inside the aircraft.
No matter what cabin you fly in, passengers get access to free satellite TV, games, ability to order food from the screen and some of the other things that make RED awesome. The bonus of being up front is all the on-demand tv and movies are included in the price of the ticket.
Probably the best banana bread I have had. How did they keep it so moist?
Talking about free; you also get free drinks and food. And we aren’t talking about a meal in a box food here, we are talking real food — the best I have had domestically.
For breakfast, I decided on the steel-cut oats (not sure what that means) and American breakfast: “Chilled steel-cuts oats tossed with oranges, apples, maple, walnuts, dried cranberries cherries, currants, and creamy yogurt, topped with multigrain granola, raspberries, and blackberries. Served along cage-free scrambled eggs finished with chives and cream cheese, accompanied by cheddar hash browns, apple and chicken sausage, roasted tomato, grilled green onion and mini French toast filled with vanilla and orange cream.” Dang, that is impressive — remember this is on a flight from Seattle to Los Angeles.
They even had Glenlivet 12 year old scotch, which is rare to even find on an international business class flight. Only if it was later in the day, I would have enjoyed it, but some OJ and coffee sufficed.
It is hard to remember this is a domestic product. Sure, the seats do not fold flat, but they get quite comfy.
If you want to guarantee a seat up in the front, make sure you purchase your first class ticket well in advance. If you are willing to take the risk, you have the ability to grab an upgrade for pretty cheap.
Elevate Gold Members are eligible to purchase First Class upgrades for themselves and a travel companion from 24 hours before departure. Elevate Silver Members are eligible to purchase First Class upgrades for themselves and a travel companion from 12 hours before departure. All other Elevate Members and other guests are able to purchase upgrades to First Class from 6 hours before departure. For a short-haul flight (like SEA-LAX) you can get a economy to first class upgrade for $79 each way. That goes up to $139 for medium haul and all the way up to $299 for long haul.
I have had no problem stating that I feel Virgin America has the best domestic economy product and I am happy to say the same about their First Class product. I am not one that has a ton of money to throw around, but I would feel okay spending the extra money for this product.
ADDITIONAL VIRGIN AMERICA FIRST CLASS PHOTOS:
Whoa, Virgin American got President Obama and Romney (impersonators) to join in on the flight. Image from Virgin America.
When most airlines start a new route, they might send out a boring press release to announce it to the world, but not Virgin America. The airline has a history of making a party out of each of their new destinations and their new route from San Fransisco (SFO) to Ronald Reagan Washington National Airport (DCA) is no different.
Sure, Virgin America has been flying into DC for a while, but only to Dulles International Airport (IAD), not DCA.
Previously, there were no direct flights from SFO to DCA via any airline, due to restrictions on destinations more than 1,250 miles away. The recent FAA Modernization and Reform Act of 2012 (click that link if you want 300 pages of amazing reading), authorized the DOT to award a limited number of new flights to domestic airports located farther away. In May, United Airlines started flying the route non-stop and now Virgin America is the only other competition.
So what gimmick was Virgin American going to have for this inaugural? They had Always Sunny in Philadelphia for their PHL flight, Rat Pack for Palm Springs, Boxing with Chicago and just plain awesome with Toronto — which is no longer an active route for the airline. This is an election year and the flight is going to DC, so why not involve politics? The airline had presidential impersonators Jim Gossett as “Mitt” and Reggie Brown as “Barack” on the flight.
Use your smart phone to scan the QR code on RED and register to vote. Image from Virgin America.
This trip was not just a party, but also an effort to get more people registered to vote. Virgin America has partnered with Rock the Vote and passengers are able to register to vote using the airline’s in-flight entertainment system and their smart phones.
“We the people get to decide who will be flying to DC next year as our representatives, but no matter who you are voting for this November, you have to be registered first,” said Heather Smith, President of Rock The Vote. “Rock the Vote is thrilled to bring voter registration to Virgin America’s guests as well as the opportunity to make a donation to support our efforts to register 1.5 million new voters and educate young Americans about participating in our democracy.”
Virgin America currently serves 18 destinations, a fleet of 52 Airbus A320-family aircraft and over 2,600 employees.
SEE MORE PHOTOS OF THE INAUGURAL FLIGHT ON VIRGIN AMERICA’S FACEBOOK