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2014: 258,704
2013: 330,818

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Airline Special Liveries of the Week – Southwest Airlines

Southwest Airlines New Mexcio One on approach to Los Angeles Airport

Southwest Airlines New Mexcio One on approach to LAX

With so many new liveries being released by Spirit, FrontierSouthwest, China Eastern and Etihad, it’s time for a Livery of the Week.  But why look at just one livery – lets look at many.

When I lived in Australia, there were not many choices in the way of special liveries.  With only a handful of airlines and maybe one or two planes in a fleet with the occasional sticker on the side, there wasn’t diversity.  But here in the US, you have many, many different options — which is exciting for a spotter like myself.

The one airline that astounded me as to how many special offerings they have was Southwest.

Southwest's Florida One shows the states seal on the front of the plane - Photo: JL Johnson

Southwest’s Florida One shows the states seal on the front of the plane – Photo: JL Johnson | AirlineReporter

Southwest has many different special liveries, but the most entertaining ones to me are the state liveries.  The state liveries are based upon some of the airline’s more prominent destinations.  Texas, California, Arizona, New Mexico, Nevada, Maryland, Florida… even Illinois.  They are all named in the same pattern as well.  Generally, the aircraft wears the name of the state and then One.  For instance New Mexico’s aircraft is “New Mexico One.”  California would be California One, but of course everyone knows there is an exception to the rule and that is, of course, Texas.  They call their plane “Lone Star One.”  The good news with Southwest’s recent fleet-wide livery change is that these special aircraft will not be disappearing!

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A Very Special Southwest Deck Party

The Southwest Airlines Deck Bar Dedicated to its original founder.

The Southwest Airlines Deck Bar dedicated to its original founder

It is a Monday, your first day on the job with Southwest Airlines. You are nervous and want to make a good impression.  You know that whatever you do on your first day, you want to make sure you don’t embarrass yourself, ensuring a second day.  That sounds like something that would be going through a new hire’s head right?

ell, the thing is, every Monday all new hires at Southwest Airlines have the best first day introduction to the airline – the Southwest Deck Party.

View of Love Field from the Southwest HQ Deck

View of Love Field from the Southwest HQ deck

Every Monday, Southwest Airlines has a “Deck Party” at their Dallas Love Field Headquarters.  Located on the 3rd Floor, the deck overlooks the runways and the terminal at the airport and is a large open area that is ideal for a bit of a party.

To introduce new hires to the company’s culture, and more than likely to help all company employees relax, Southwest hosts this party with drinks and snacks provided.  Not just things to eat or drink either; their are sometimes themed events, but there is always some kind of music.

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Video: Southwest Airlines Paints a Boeing 737

After watching this video my first thought was, “holy cow that is a lot of blue.”

When I first saw the leaked photos of the new Southwest Airlines’ livery I was not a fan. After seeing full photos of the new livery, it has started to grow on me, but I wouldn’t say that I am excited about it.

If Southwest wanted to keep their full low-fare personality, I think I could get behind the new livery a bit more. But with going after more business travelers, the design says more “party,” than “all business.”

Although I do have to say that I am quite fond of their new heart logo — one might even say that I LUV it  (it seems like Southwest is a fan too).

Maybe the excitement will come when I see on of these newly painted birds in person. Has it started growing on you?

Southwest Unveils New Livery in Dallas

The first Boeing 737 in Southwest's new livery - Photo: Mal Muir

The first Boeing 737 (Heart One – N8642E) in Southwest’s new livery – Photo: Mal Muir

On a sunny Texas Monday morning, Southwest gathered hundreds of its employees, along with media from all over the country, to reveal a mystery that had been partially hinted at in previous days. Hints, rumors, and gossip pointed to a new livery and new branding, with huge feedback from not only passengers but Southwest staff wanting to make their feelings known.

But as everyone gathered in the hangar, it was almost a party-like atmosphere. CEO Gary Kelly got into the spirit and was among the staff, greeting folks and posing for photos.

More than just the planes are being updated - Photo: Mal Muir

More than just the planes are being updated – Photo: Mal Muir

When Kelly took the stage, he told the crowd how proud they should be. The airline employees have worked hard over the last 12 months for this special moment. “The one constant thing in the company is heart,” he said.

This gave a giant hint into what was to come. As the lights went down, a video played showing a transformation. The old livery shed its skin to a blank canvas. The new heart branding then slowly appeared onto the 737 on screen. Soon after, the doors opened, and there was the 737 in a new livery was waiting outside.

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LEAKED — New Southwest and Frontier Airlines’ Liveries?

Are these the new liveries of Frontier and Southwest?

Are these the new liveries of Frontier and Southwest?

Today might go down as “Airline Livery Leak Day.” It appears that the new liveries of both Frontier and Southwest Airlines have leaked on the internet today, which shows that it is hard to hide things from social media.

Southwest Airlines has a media event set up at their headquarters for this Monday and Tuesday, where they have been promoting a big announcement. Similarly, Frontier Airlines has scheduled a media event for Tuesday morning, giving big hints of a livery update. But it appears that the big surprise for both might have been ruined.

The Frontier Airlines’ image shows an evolution of their livery with a retro “F,” but keeping the familiar animals on the tail. Whereas the Southwest livery maintains the same colors, but is more revolutionary in its design.

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