Spirit Airline Airbus A320
Spirit Airlines has been in the news a lot recently for their new carry-on fees. Where has it gotten them? Well a ton of free publicity, people complaining …oh and 50% rise in bookings.
It seems that even though there was a lot of “negative” publicity on the new fees, passengers are buying more tickets. Is this because they are feeling Spirit must have really low fares or is it just coincidence?
Now that the carry-on fees buzz is dying down, it is time to move on to the next “crazy” thing: “pre-reclined” seats. Now this gimmick sounds like you would get on the plane and the seats are already partially reclined. However, it really means your seat will be upright and will not be able to recline at all.
Spirit have put the new seats in two new Airbus A320′s servicing the Fort Lauderdale-Washington, DC, route and on flights between Fort Lauderdale and New York’s LaGuardia airport. Two more A320′s will join the fleet this summer, and both will feature the “pre-reclined” seat design, Misty Pinson, with Spirit Airlines told the Orlando Sentinel.
So why is Spirit doing this? To fit in more seats, increasing passenger load and lowering prices. Let me guess how this will work out though:
Step #1: The media and passengers will complain how horrid this is and how they will never fly.
Step #2: Spirit will get free publicity (I know, I am guilty of this right now) about the story, making it stick in people’s minds that the airline provides low-frills, but also low prices (doesn’t always mean it is true).
Step #3: When booking flights, passengers see maybe Spirit’s airfares are very low and decide to fly on them, not caring about the low-frills.
Step #4: Passengers will fly on the airline, then complain that flying is not the way it used to be, they wish they had more room, food and no fees. However, they will continue to purchase the cheapest tickets possible.
Step #5: If Spirit makes more profit off this model, other airlines will follow. Passengers will blame the airlines, but really it is from passenger demand.
Spirit is not the first airline to provide no-recline seats. Allegiant Airlines has seats that don’t recline in 34 of 47 of their aircraft with little complaint. However, they also give 30″ pitch (room between seats), where Spirit will only be giving 28″ pitch. Personally I never recline my seats when I fly anyhow. I think it is quite rude to the people behind me and I hate it when people recline in front of me. I think I might be in the minority on that one though.
Is Spirit Airlines become the US version of Ryanair? That is a good question and I think you might see a blog in the near future on that concept…stay tuned.
UPDATE: I got wondering what other airline’s seat pitches look like and wrote up what I found. Also most people think of low budget airlines are the ones installing non-recling seats, but Dan Webb, with the blog Things in the Sky, reminded me that AirFrance is also using seats that won’t recline (but they still have a 32″ pitch).
Image: andre5003
