Browsing Tag: Passenger Experience

Main business cabin on Swiss's 777-300ER.

Main business cabin on the Swiss 777-300ER

On June 10, Swiss International Air Lines officially inaugurated its new Boeing 777-300ER (77W) on its first regularly scheduled daily service to the United States. The debut flight took off from Zürich/Kloten Airport (ZRH) and arrived at Los Angeles International Airport (LAX). The 77W is the first Boeing product in Swiss’s mainly-Airbus fleet, and carries 55% more passengers than the Airbus A340-300 (343) it replaces on the ZRH-LAX route. Its first 77W, HB-JNA (delivered on January 29) with its special “Faces of SWISS” livery, made the flight.

A Swiss 777-300ER (HB-JNA) in special "Faces of SWISS" livery. Photo: Swiss

A Swiss 777-300ER (HB-JNA) in special “Faces of SWISS” livery – Photo: Swiss

Swiss gave the public a CGI-based video preview of the all-new aircraft and completely redesigned interior, and AirlineReporter was the first to confirm the delivery date of HB-JNA. We were also one of the few media to be invited to LAX for the inaugural events to take a look with our own eyes. Were we disappointed?

A Japan Airlines 777 taking off from Haneda - Photo Wilco737

A Japan Airlines 777 taking off from Haneda – Photo Wilco737 | FlickrCC

Japan Airlines (JAL) announced last week that its newly-revamped Boeing 777-200ERs (772s) dubbed “JAL SKY SUITE 777” or “SS2” will debut on June 18 from Tokyo Haneda (HND) to Bangkok (BKK). Designated for regional flying, the SS2 will feature now-industry standard lie-flat seating in business class, a roomy premium economy section, and best-in-class nine-abreast seating in economy, going against the grain during a time when virtually every new refurbishment of 777s calls for ten-abreast seating.

An illustration of the new economy seating configuration on JAL's

An illustration of the new economy seating configuration on JAL’s “SS2” Boeing 777-200ER – Image: Japan Airlines

What’s even more eye catching is JAL’s choice to go with an asymmetric 3-4-2 arrangement, while every other carrier uses 3-3-3 (well, when they do have nine across on their older planes). Where new premium seating is all the rage nowadays, JAL manages to remember the little people, and the economy cabin steals the spotlight…

United CEO Oscar Muñoz checks out the new Polaris product in New York - Photo: Ben Granucci

United CEO Oscar Muñoz checks out the new Polaris product in New York – Photo: Ben Granucci

Culminating a design process that took more than two years, United Airlines unveiled their new United Polaris Business Class on Thursday morning. Speaking at an event in Midtown Manhattan, CEO Oscar Muñoz spoke of the airline’s renewed focus on the passenger experience, particularly for premium passengers.

This new focus requires across-the-board upgrades to the airline. It means new aircraft, with the 777-300ER, A350-1000, and 787-8/-9/-10 all on order or recently delivered on the widebody side. It means new coffee from Illy on-board, as well as snacks such as the highly touted stroopwaffle.

You see United Polaris is more than just a new seat, it is a new direction for their premium long-haul experience. Sure, the new seat is a big part of it, but United Polaris also includes new on-board amenities and a new lounge experience. Unifying (or uniting, if you will) the entire concept that good sleep is key when flying long-haul.

BONUS: Flying Domestically on the Upper Deck of a United 747-400

At nine airports worldwide, the United Polaris experience starts in the lounge. The new lounges will offer private sleep pods and showers, enabling travelers to rest and refresh themselves before a long flight. They will also feature hot meals served in a restaurant-style setting, as well as premium wines and spirits. The first United Polaris lounge is expected to open at Chicago’s O’Hare International Airport (ORD) by the end of the year. Lounges in Los Angeles, San Francisco, Houston, Newark, Washington Dulles, Tokyo Narita, Hong Kong, and London Heathrow airports will follow in 2017.

A330neo Airspace by Airbus Economy class - Photo: Airbus

A330neo Airspace by Airbus economy class – Image: Airbus

Last Wednesday, I attended the London unveiling of “Airspace by Airbus“- the European aircraft maker’s bold strategy to create a distinctive cabin brand that it hopes will represent the pinnacle of passenger comfort and aircraft operational performance.

Grey London Sky by Gherkin - Photo: Alastair Long | AirlineReporter

Grey London Sky by Gherkin – Photo: Alastair Long | AirlineReporter

I must confess to being perplexed by what Airbus could possibly display in the tiny Searcys space on the top floor of the Gherkin building, especially on a cold and grey London morning. Luckily, Airbus had quite a bit of colorful things to show off and I was intrigued on what Airspace was all about and when we might start seeing it on actual Airbus aircraft.