LATAM’s new livery on the Boeing 787-9 – Image: LATAM
Today, LATAM announced their new unified branding, under which the LAN and TAM airline brands will be combined.
LATAM livery on the Airbus A350 – Image: LATAM
Today’s release confirms the livery rumors that savvy AvGeeks have seen floating around, including an in-the-wild spotting during the Boeing plant tour at this year’s Aviation Geek Fest.
Alaska employees cheer on the new livery
Earlier today, Alaska Airlines unveiled a new look, livery, and brand to 1,800 employees. The branding is noticeably different, but still is easily recognizable. Fresh, clean, and more of an evolution than revolution. I like it. I actually really like it.
BONUS: Checking out the new Boeing Space Bin on an Alaska 737
There have been rumors and talk (especially more recently) about moving to a new look, but it was uncertain how dramatic of a change it would be. Would the Eskimo stay around? Would the colors be the same? Heck… would the name “Alaska,” even be their name any more? It seemed everything was up in the air (heh).
The Alaska titles
The Eskimo stays
The nacelle sports the new colors
Before the official reveal to the employees, media was able to get a look at the plane (photos were embargoed until 3:30pm PST). My first thoughts… I think it is a great move. I also know that it seems that no matter how nice a livery might look, many AvGeeks automatically dislike change. I always say to wait a month or so before making final judgement. But I can say that I think many of you are going to like this new look and brand in person when you first see it.
Aerial photo of Etihad Airways’ first 787-9 Dreamliner at Paine Field – Photo: Bernie Leighton | AirlineReporter
What a looker!
On Sunday night we were able to see the reveal of Etihad’s new livery in the darkness, but this photo not only lets us see it in light, but also from the air (doesn’t every plane/livery look better with an aerial view)?
Our Bernie Leighton had the opportunity to to get this shot, and his impression? He thought it was amazing, “The most distinguished looking 787.” Who am I to disagree? Now we just can’t wait to get a peek of that interior.
Etihad, along with Boeing, went all out revealing their new livery, called “Facets of Abu Dhabi” on the 787-9
On a clear Saturday evening, Etihad Airways revealed their new livery on their first Boeing 787-9 Dreamliner at Paine Field. Although the new livery had been previously seen on the airline’s first Airbus A380 just a few days earlier, it didn’t stop Etihad from celebrating and being excited about not only their new design, but also this new aircraft type.
The tail design is a dramtic departure for Etihad
Originally, the roll out of the 787-9 was planned from Boeing’s paint hangar at about 6:45pm local time. However, it was pushed back a bit to let it get darker to increase the dramatic effect of the special lighting.
The delay was okay, since there was a tent set up in almost a living room configuration, with appetizers and drinks being served to waiting airline employees, executives, Boeing representatives, and media.
There was no question that most everyone there was excited to see the plane, and the energy was high.