Browsing Tag: New Livery

Alaska employees cheer on the new livery

Alaska employees cheer on the new livery

Earlier today, Alaska Airlines unveiled a new look, livery, and brand to 1,800 employees. The branding is noticeably different, but still is easily recognizable. Fresh, clean, and more of an evolution than revolution. I like it. I actually really like it.

BONUS: Checking out the new Boeing Space Bin on an Alaska 737

There have been rumors and talk (especially more recently) about moving to a new look, but it was uncertain how dramatic of a change it would be. Would the Eskimo stay around? Would the colors be the same? Heck… would the name “Alaska,” even be their name any more? It seemed everything was up in the air (heh).

Before the official reveal to the employees, media was able to get a look at the plane (photos were embargoed until 3:30pm PST). My first thoughts… I think it is a great move. I also know that it seems that no matter how nice a livery might look, many AvGeeks automatically dislike change. I always say to wait a month or so before making final judgement. But I can say that I think many of you are going to like this new look and brand in person when you first see it.

Aerial photo of Etihad Airways' first 787-9 at Paine Field - Photo: Bernie Leighton

Aerial photo of Etihad Airways’ first 787-9 Dreamliner at Paine Field – Photo: Bernie Leighton | AirlineReporter

What a looker!

On Sunday night we were able to see the reveal of Etihad’s new livery in the darkness, but this photo not only lets us see it in light, but also from the air (doesn’t every plane/livery look better with an aerial view)?

Our Bernie Leighton had the opportunity to to get this shot, and his impression? He thought it was amazing, “The most distinguished looking 787.” Who am I to disagree? Now we just can’t wait to get a peek of that interior.

Boeing and Etihad went all out revealing their new livery, called "Facets of Abu Dhabi" on the 789

Etihad, along with Boeing, went all out revealing their new livery, called “Facets of Abu Dhabi” on the 787-9

On a clear Saturday evening, Etihad Airways revealed their new livery on their first Boeing 787-9 Dreamliner at Paine Field.  Although the new livery had been previously seen on the airline’s first Airbus A380 just a few days earlier, it didn’t stop Etihad from celebrating and being excited about not only their new design, but also this new aircraft type.

The tail is a dramtic departure for Etihad

The tail design is a dramtic departure for Etihad

Originally, the roll out of the 787-9 was planned from Boeing’s paint hangar at about 6:45pm local time. However, it was pushed back a bit to let it get darker to increase the dramatic effect of the special lighting.

The delay was okay, since there was a tent set up in almost a living room configuration, with appetizers and drinks being served to waiting airline employees, executives, Boeing representatives, and media.

There was no question that most everyone there was excited to see the plane, and the energy was high.

China Eastern's first Boeing 777-300ER seen next to the Future of Flight - Photo: Jeremy Dwyer Lindgren / NYCAviation.com

China Eastern’s first Boeing 777-300ER seen next to the Future of Flight – Photo: Jeremy Dwyer Lindgren / NYCAviation.com

Covering a story for AirlineReporter can be a dangerous business. Originally we had our Lee Zerrilla heading to the reveal of China Eastern’s first Boeing 777-300ER, when BAM he got in a minor accident. Lee is okay, but sad he was not able to make it to the event.

Have no fear, our good friends at NYCAviation (and photographer Jeremy Dwyer-Lindgren) were nice enough to share their photos and information about the aircraft (thanks guys!).

Although, the photos end up showing what, I think, is a pretty ugly livery, it is what is on the inside that counts with this bird.

This is not the first time we have seen China Eastern’s new livery on the 777. We saw it when it came out of the paint booth and I have to say that I wasn’t a fan. Heck, I might have even called it the worst livery ever. Maybe a tad bit harsh, but I am just not a fan of these bland designs.

Okay. The livery doesn't look half bad in the sunset - Photo: Jeremy Dwyer-Lindgren | NYCAviation.com

Okay. The livery doesn’t look half bad in the sunset – Photo: Jeremy Dwyer-Lindgren | NYCAviation.com

Some wondered if this was a temporary livery, but no, this is China Eastern’s new official livery.

The new logo on the tail is not so bad. It is a swallow consisting of the letters C and E, which represents the airline’s name. Sure, that is fine and dandy, but why so boring for the rest of the aircraft?

The airline was more excited to show off the new interior of the aircraft, which is probably the part that most passengers will care most about.