Recently, I received a press release email from my local airport, San Diego International. The title read: “Edelweiss to begin nonstop seasonal service between Zurich and San Diego.” You’ve got to love it when your local airport adds new service, but this time was a little different than usual. Normally, KSAN “new service” press releases involve Southwest or Alaska, and to places like Newark, Tampa, or Cabo San Lucas. Did this one really say Zurich? And who exactly is Edelweiss? For an airport that receives very little wide-body international service (JL to Narita and BA to Heathrow), this KSAN press release was big news.
Being a card-carrying #AvGeek, I’ve heard of Edelweiss but I can’t say I know much else about them or what they do. In fact, my first thoughts when hearing the name weren’t even related to the airline.