You may have read the recent commentary and analysis by AirlineReporter’s Bernie Leighton, “You Get What You Pay For Rant: Why Economy Class Is What It Is.” I certainly did. It seemed fitting, then, that just a couple of days later, I was invited to Vancouver International Airport (YVR) for Air Canada rouge‘s first Western Canada flight.
Air Canada rouge is an “airline within an airline”, and is part of the Air Canada Leisure Group along with inclusive-tour operator, Air Canada Vacations. The airline is positioned as Air Canada’s “Leisure” carrier, intended to get passengers to their vacation destinations. Air Canada rouge launched last July 1st with flights from Toronto (YYZ) and Montreal (YUL) to Europe, the Caribbean, Mexico, and the U.S. In addition to specific vacation travel, Air Canada is hoping to make its unprofitable routes financially viable by a transfer to Air Canada rouge, which has lower operating costs. Bernie talked all about that, and CASMs and RASMs, in his rant.
By the end of 2014, Air Canada will have transferred 47 routes to rouge. Another seven routes new to the AC network will be operated exclusively by rouge. The just-announced Western Canada routes include YVR to Las Vegas, Los Angeles, San Francisco, Phoenix, and seasonal service to Anchorage. From Calgary, flights will go to Las Vegas and Los Angeles.
The Air Canada rouge fleet is made up of Airbus A319s and Boeing 767-300ERs, transferred from Air Canada’s mainline fleet. As of the end of April, there were 15 A319s and four 767s flying for the leisure carrier. Ultimately, rouge may have up to 30 A319s and 20 767s, with the 767s coming into the fleet as Air Canada receives its new 787 Dreamliners. Continue reading Air Canada rouge Expands to Western Canada