Main business cabin on the Swiss 777-300ER
On June 10, Swiss International Air Lines officially inaugurated its new Boeing 777-300ER (77W) on its first regularly scheduled daily service to the United States. The debut flight took off from Zürich/Kloten Airport (ZRH) and arrived at Los Angeles International Airport (LAX). The 77W is the first Boeing product in Swiss’s mainly-Airbus fleet, and carries 55% more passengers than the Airbus A340-300 (343) it replaces on the ZRH-LAX route. Its first 77W, HB-JNA (delivered on January 29) with its special “Faces of SWISS” livery, made the flight.
A Swiss 777-300ER (HB-JNA) in special “Faces of SWISS” livery – Photo: Swiss
Swiss gave the public a CGI-based video preview of the all-new aircraft and completely redesigned interior, and AirlineReporter was the first to confirm the delivery date of HB-JNA. We were also one of the few media to be invited to LAX for the inaugural events to take a look with our own eyes. Were we disappointed?
Cathay Pacific has unveiled their new livery – Photo: Bernie Leighton | AirlineReporter
Though there have been clues for over a year as to what Cathay Pacific was doing with their rebranding, it didn’t become fully clear until they recently unveiled it (including a new livery) in Hong Kong.
The previous hints were namely removing red from the boarding passes, corporate letterheads, and other places where customers may see the trademark “brushwing.”
There were even numerous rumors last year that a new livery was coming soon. That turned out not to be the case, but quite a bit of work was going on behind the scenes on the rebranding effort. Now, the world gets to see what Cathay has done to their aircraft.
The completed A350 XWB MSN001 is welcomed by Airbus employees in Toulouse. Photo from Airbus.
The painting of the first Airbus A350 XWB was completed today in Toulouse, France. The aircraft is sporting the typcial Airbus livery that took about seven days to complete.
The aircraft, MSN001, has also completed flight-test-instrumentation (FTI) verification, engine installation and a subsequent intensive phase of ground vibration tests. Airbus is expecting MSN001 to complete its maiden flight this summer.
American Airline’s new livery on an actual aircraft: Boeing 737-800 (N908NN). Photo by Joe Statz. Click for Larger.
After some additional thoughts on the livery, I wanted to do a second post. I like American Airline’s new livery. Don’t hate me. It seems that most #AvGeeks out there aren’t huge fans. I have to say I wasn’t too sure when seeing the mock-ups of the Boeing 777-300ER, but seeing the livery on a real plane (via photo above), I have to say I like it.
Quite a few people around the internet like the concept, but hate the tail. But looking at this close-up photo of the tail makes me like it even more. I have also seen quite a few people complain that the tail only has 12 stripes versus the actual American flag having 13. No, this is not some conspiracy to over-throw the government. It is pretty obvious that the tail is a representation of the American flag and not an exact duplicate. I mean come on folks. Even US Airway’s flag on their tail has nine stripes, not the proper colors and no stars. Colgan Air had 6.5 (I think) stripes and only five stars.
BONUS: Quite a few additional “real” photos of the new American Airlines livery from USAToday
I come from the perspective of not liking their bare aluminum livery, which I know if loved by most people. Yes, it is classic, but it looks dated to me and made the airline look old (doesn’t help when it is on old planes). But American is making quite a few changes (merger with US Airways or not) and I think this livery matches their desire to change and move into the future.
I asked some of the other AirlineReporter.com writing staff their thoughts:
- “It’s boldly patriotic, a welcome and classy update,” Nick Smith.
- “I neither love it Nor hate it, it is a livery that is eye catching on the tail but still fairly plain. The new American logo reminds me of the tail design used on Aeroflot and i have heard references to numerous other similarities. The biggest thing this livery reminds me of is Virgin Australia using the southern cross on its tail as a bit of a patriotic feel, and that was just horrible to look at, hopefully this new AA livery makes some people happy,” Malcolm Muir.
- “Americans new livery is refreshing, to say the least. However, the design of the tail could use some tweaking. Something on the engines would be nice, too,” Jason Rabinowitz.
- “It’s fugly. The logo is amazing though and I love that but the tail just kills it. But I am sure, like JAL’s new scheme, it’ll grow on me. I feel that up-close the tail looks amazing. From a distance it’s an eye-sore,” Brandon Farris.
- “It’s bold to say the least. I know that American wanted to do something dramatic to drum up interest as they work their way out of bankruptcy (or via a merger). It’s not a bad livery but it just seems like the tail is a bit over the top and could have been simplified,” Colin Cook.
- “I have to say that I am really like the livery. It’s minimalist and retro at the front. The stripes on the tail definitely makes me think “America! Heck Yeah!” and I’m okay with that. Business in the front, party in the back. And like the mullet, very American,” Temo Madrigal.
Look at these two. The new livery on the left and old on the right. Which one looks more modern? This give you second thoughts? Images- Left: Joe Statz Right: Caribb
Give it time. Like Brandon, I remember when I first saw the new JAL livery in concept form. I thought the airline had lost their mind. Seeing it in a photo, it was a bit better, but it really took seeing it in person (and a few months) to fully appreciate it.
There are many people out there who have a long-love for American and seeing such a dramatic change is challenging — I get it. But with the loss of so many airlines and liveries over the years, I think most will also learn to appreciate this livery. Trust me. My guess is it will grow on you — maybe.
And a huge thanks to Joe Statz for letting us use his great American Airlines Boeing 737 photo posted on JetPhotos.net.
||This story written by…David Parker Brown, Editor & Founder. David started AirlineReporter.com in the summer of 2008, but has had a passion for aviation since he was a kid. Born and raised in the Seattle area (where he is currently based) has surely had an influence and he couldn’t imagine living anywhere else in the world.
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