Browsing Tag: Alaska Airlines

Hainan's inaugural flight, operated by a Boeing 787-8 (B-2739), from Changsha to Los Angeles on final approach.

Hainan Airlines’ inaugural flight, operated by a Boeing 787-8 (B-2739), from Changsha to Los Angeles on final approach.

Hainan Airlines, the largest privately operated carrier in China, commenced Los Angeles’s newest non-stop service to the Chinese mainland on January 21. The twice-weekly flights, operated by a Boeing 787-8 Dreamliner, will connect LAX to the capital of Hunan province, Changsha (CSX). AirlineReporter was invited to be on the ramp at LAX for the arrival of the inaugural flight from CSX.

Alaska employees cheer on the new livery

Alaska employees cheer on the new livery

Earlier today, Alaska Airlines unveiled a new look, livery, and brand to 1,800 employees. The branding is noticeably different, but still is easily recognizable. Fresh, clean, and more of an evolution than revolution. I like it. I actually really like it.

BONUS: Checking out the new Boeing Space Bin on an Alaska 737

There have been rumors and talk (especially more recently) about moving to a new look, but it was uncertain how dramatic of a change it would be. Would the Eskimo stay around? Would the colors be the same? Heck… would the name “Alaska,” even be their name any more? It seemed everything was up in the air (heh).

Before the official reveal to the employees, media was able to get a look at the plane (photos were embargoed until 3:30pm PST). My first thoughts… I think it is a great move. I also know that it seems that no matter how nice a livery might look, many AvGeeks automatically dislike change. I always say to wait a month or so before making final judgement. But I can say that I think many of you are going to like this new look and brand in person when you first see it.

A Delta Air Lines Boeing 757 - Photo: Jason Rabinowitz

A Delta Air Lines Boeing 757 – Photo: Jason Rabinowitz

Every month, the United States Department of Transportation (DOT) releases a load of airline statistics ranging from on-time performance rankings to lost bag rates and simple info requests. Within the monthly data dump sits the number of complaints the DOT received about airlines for that particular month. You’ve probably seen the new headlines like “airline complaints spike in 2014,” or something like that. That data comes from the DOT releases.

Buried in the 47 page monthly DOT report, the word "compliment" is mentioned twice

Buried in the 47-page monthly DOT report, the word “compliment” is mentioned twice

Buried in a recent release, I noticed that the DOT also reported airline compliments in addition to complaints. While complaints sometimes tally over 2,000 per month (2,205 in August 2015), the number of compliments ranges anywhere from none at all to maybe one or two. In the August 2015 release, a whopping three airline compliments were received, and I couldn’t help but wonder what they said. I simply had to know more.

A boy scout walks by an Alaska 737 at Aviation Day

A Boy Scout walks by an Alaska 737 at Aviation Day

Passion, dedication, and giving back to the community. These are the main things that really made Alaska Airlines Aviation Day shine. Since I have been running AirlineReporter, for almost eight years, I have met many people in the airline business and aviation. Almost all have a strong passion, but no matter where I travel and who I meet, it is hard to find people that are more dedicated than those who live and work in the Pacific Northwest.

Multiple planes on display at the Alaska Aviation Day 2015

Multiple planes on display at Alaska’s Aviation Day 2015

We have deep roots in aviation here, and I think one prime example of this is Alaska Airlines’ Aviation Day. This yearly event, which is only open to formal youth groups, allows guests to experience and learn about aviation and potential careers in the field. I was invited to this year’s event, and although there were plenty of amazing things to see and do, I was more in awe of all the wonderful people who work hard to make this event happen.