Browsing Tag: 739

KLM 737-800 (PH-BXT) at Amsterdam Airport Schiphol, ready to take us to Prague, with a 737-700 (PH-BGW) taxiing behind

KLM 737-900 (PH-BXT) at Amsterdam Airport Schiphol, ready to take us to Prague, with a 737-700 (PH-BGW) taxiing behind

Koninklijke Luchtvaart Maatschappij is not exactly a household name in most of the world, but its initials “KLM” and sky blue branding and livery are easily recognizable. I had a quick visit to Amsterdam before moving on to Prague this past spring, so flying on the national carrier of The Netherlands out of its homebase was the most obvious choice.

As I’ve pointed out numerous times, the European concept of business class (some better service, but the same seat as in economy, just with the middle seat blocked) is never worth it on personal trips, especially for a short flight blocked for 90 minutes gate-to-gate.  Addtionally, flying KLM (being a member of SkyTeam) meant flying outside my alliance, so no priority anything nor lounge access.

What could possibly go wrong?!

It's not every day that you see any sort of 737 in the Museum of Flight parking lot. Photo - Bernie Leighton | AirlineReporter

It’s not every day that you see any sort of 737 in the Museum of Flight parking lot – Photo: Bernie Leighton | AirlineReporter

Over the past few years, Alaska Airlines has been making gradual enhancements to its overall product. New seats from Recaro, in-seat power, Wi-Fi from Gogo, Starbucks coffee, and tablet-based in-flight entertainment (IFE). These improvements have all come together to create a product Alaska is calling Alaska Beyond. The most noticeable addition to their product is improving upon their dining options.

To complete the Alaska Beyond project (the last few aircraft will be reconfigured by the end of April), Alaska decided to have a party. Now, that’d be great on its own, but they made it even more impressive by taking a 737-990ER (N462AS, if you wondered) out of service for a day, and gave a two-hour demonstration of the product in flight. Who was to attend? Well, media, stakeholders in the Alaska Beyond product (including Tom Douglas, three-time James Beard award-winning chef), and Alaska’s 0.01% top-tier frequent flyers.

Woodinville Winery, Chateau Ste. Michelle has formed a new partnership with Alaska Airlines. Photo - Bernie Leighton | AirlineReporter

Seattle-area winery Chateau Ste. Michelle has formed a new partnership with Alaska Airlines – Photo: Bernie Leighton | AirlineReporter

Inside the Museum of Flight at Boeing Field, Alaska got the party started with wine from their newest partner, Chateau Ste. Michelle, along with Beecher’s cheese.

After enjoying the ground party, we were ready to head into the sky. We began to head back to the parking lot (yes, the parking lot) to embark on our flight.