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Allegiant Air Looks at International Destinations and Loyalty Program

One of Allegiant Air's Boeing 757s (N902NV) at Everett, WA.

One of Allegiant Air's Boeing 757s (N902NV) at Everett, WA.

Allegiant Air, based in Las Vegas, is one of those wildcard airlines. One can never really know what they might do next and that keeps things very exciting. At a recent Low-Cost Airlines World Conference, Allegiant President Andrew Levy talked about the future of the airline, which might include international destinations and a loyalty program.

According to Aviation Week, Levy is “very excited” about the posibility of international growth. Allegiant is looking at the possibility of adding flights to Mexico and Canada via Las Vegas and Orlando.

Allegiant hopes to have a fleet of six Boeing 757s to supplement their fleet of MD-80 aircraft by the end of 2012. The airline has already announced the desire to start flights to Hawaii and Levy has noted that the aircraft would have the range to fly from Las Vegas to the northern area of South America. The Boeing 757s could also be used to fly to Mexico and add capacity on domestic routes.

It appears that Allegiant could see a use for more than just six Boeing 757s. “If it’s as good an asset as we think it’s going to be for our network, we’ll certainly be buying a lot more,” Levy stated at the conference. Levy will not yet estimate a number, noting that Allegiant doesn’t know how successful the six they already have will be.

When asked about the timeline of getting more aircraft and the additional routes, an Allegiant spokesperson stated they are “targeting” Hawaii for 2012, but there are no specific timelines for the international routes.

Levy also announced the airline is looking into a loyalty program, but it will be one not like other airlines. Instead of rewarding customers for the number of flights or miles flown, it would create loyalty for the entire Allegiant brand; online packages, hotels, rental cars, etc. “We don’t need a loyalty program to get people to buy our air,” Levy stated. “If you’re in Des Moines, Iowa, and you want to go to Vegas, you’re going to buy our air. What we want you to do is buy the hotel, the car and maybe one day buy hotels in places that we don’t even fly.”

Allegiant is breaking the Ultra-Low Cost carrier mold of only having one aircraft type and looking to fly some longer international routes. I can’t wait to see what this little airline from Nevada might be able to

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