Airline Livery of the Week: Azul Brazilian Airlines

By David Parker Brown, on March 19th, 2011 at 6:00 am

: Azul’s new ATR 72-600 (PR-AZV) in pink livery

: The pink livery looks great contrasted to the blue sky.

: The pink liveried ATR 72-600 (PR-AZV) over the mountains

: Azul’s new ATR 72-600 (PR-AZV)

Click any photo for larger version

The word “azul” in Portuguese means “Blue.” This is odd for two reasons. First, this special livery is pink and the airline was created by David Neeleman, who was the founder and former CEO of jetBlue.

The airline started service in December of 2008 and has a fleet of 28 aircraft, consisting of Embraer 190s, Embraer 195s and a few ATR 72-600s. They fly to 30 destinations with more than 200 flights be day.

In the next few months, they will be taking delivery of 20 new ATR 72-600s and recently, ATR delivered a pretty-in-pink aircraft to Azul to help promote breast cancer awareness. In a recent ATR press release, they state, “On its fuselage, the aircraft will promote FEMAMA, a Brazilian non-profit organization dedicated to fighting the disease. In addition, ATR and its suppliers involved in the organization of the delivery of the aircraft will contribute funds for the Toulouse Cancer Campus.”

Although pink is not my favorite color, I think it looks good with Azul’s livery and actually I think the pink makes the plane pop a bit more than their standard blue livery.