I am a proud graduate of the University of Washington (in Seattle, WA) and yesterday was their homecoming game against the Oregon Ducks (43 to 19, we lost, I don’t want to talk about that…). During the game, Horizon Air flew one of their Bombardier Q400’s over the field with a special UW livery. I would have loved to been there to see the flyover myself (and oh yea, the game too), but I was not able to. Luckily I made a call out to all my friends to take photos of the flyover for me. Had quite a few people come through with flying colors!
Dan Russo, vice president, Marketing and Communications for Horizon Air said, “This is one of the most ambitious promotions we’ve ever done. It will generate a lot of excitement around our partnerships with these schools and strengthen Horizon’s brand as ‘Wings of the Great Northwest.’ ”
This is one of five current variants of collegiate liveries. The others include: Oregon, Oregon State, Washington State and, on Nov. 8, 2009, Boise State will join the fleet. I was a little upset to see that University of Washington had a prop and our rival Washington State University had a jet. However, Clint who works for Horizon Marketing told me, “We’re in the process of phasing out the jets and they will all be props once that is done. BSU will also be a prop,” which makes me feel a bit better! I think it looks better on the Q400 anyhow.
My team might have lost the game, but I think Horizon gained a great publicity idea!